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March 5, 2015

It’s easy to cite facts about the President’s virtual influence: he’s the most-liked world leader on Facebook; the most-followed world leader on Twitter; and he did the most-trafficked “Ask Me Anything” in Reddit history. But more impressively, Obama is able to meme himself to push an agenda. Last month, for example, he mugged for BuzzFeed cameras with a selfie stick—among other props—to remind millennials to sign up for health insurance under the Affordable Care Act; within days, the video had been viewed more than 50 million times.—Olivia B. Waxman

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