--- title: How the Potato-Salad Kickstarter Money Will Be Spent description: Zach Brown, founder of the Kickstarter, is throwing a festival in Ohio and donating money to fight homelessness in the state canonical: https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2014-08-14T01:55:58.000Z article:modified_time: 2026-04-13T07:12:26.817Z og:title: How the Potato-Salad Kickstarter Money Will Be Spent og:description: Zach Brown, founder of the Kickstarter, is throwing a festival in Ohio and donating money to fight homelessness in the state og:url: https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 7216 og:image:height: 4059 og:image:alt: Potato Salad at a Picnic og:type: article twitter:card: summary_large_image twitter:title: How the Potato-Salad Kickstarter Money Will Be Spent twitter:description: Zach Brown, founder of the Kickstarter, is throwing a festival in Ohio and donating money to fight homelessness in the state twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Is How the Potato-Salad Kickstarter Guy Plans to Spend the Money > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Aug 14, 2014 1:55 AM UTC  Potato Salad at a Picnic Potato Salad at a Picnic Lauri Patterson—Vetta/Getty Images by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Aug 14, 2014 1:55 AM UTC The guy who raised over $50,000 on [Kickstarter](https://www.kickstarter.com/projects/324283889/potato-salad/posts) to make potato salad has big (and charitable) plans for the funds [6,911](http://time.com/3082858/potato-salad-kickstarter-visitors/) people helped him raise. On Sept. 27, Zach Brown will host a free family-friendly festival called [PotatoStock](https://www.kickstarter.com/projects/324283889/potato-salad/posts) in a Columbus, Ohio, park. The festival is set to feature local artists and reportedly boasts relevant sponsors like Hellmann’s and Idaho Potatoes. On Twitter, the account for Idaho Potatoes seemed excited about the event. > [](https://twitter.com/IdahoPotato/status/499637311421050880) The festival, which Mashable [reports](http://mashable.com/2014/08/13/potato-salad-kickstarter-concert/?utm%5Fcid=mash-com-Tw-main-link) will feature an estimated 200 lb. to 300 lb. of potato salad, also has a philanthropic ingredient. Proceeds from concessions sold at the festival will be donated to help end homelessness in Central Ohio. “We are going to contribute a significant portion of the remaining money to the fund at the Columbus Foundation,” Brown wrote in July announcement. “This will create a permanent fund to help Central Ohio’s non-profits end hunger and homelessness. These types of funds gain interest every year and grow over time, so, while our little internet joke will one day be forgotten, the impact will be felt forever.” In an [interview](http://mashable.com/2014/08/13/potato-salad-kickstarter-concert/?utm%5Fcid=mash-com-Tw-main-link) with Mashable, Brown said he’s still working to secure a big name that will draw a significant crowd to his potato fest — but he’s sure his Kickstarter backers will show up. “I keep hearing people saying that they plan to road trip to PotatoStock from \[out\] of town,” Brown told Mashable. “I’d love to see a huge pilgrimage to Columbus.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/"},"headline":"This Is How the Potato-Salad Kickstarter Guy Plans to Spend the Money","datePublished":"2014-08-14T01:55:58.000Z","dateModified":"2026-04-13T07:12:26.817Z","description":"The guy who raised over $55,000 to make potato salad is throwing a festival and donating money to fight homelessness in Ohio","url":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/","keywords":["Newsfeed","Food","Kickstarter"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Potato Salad at a Picnic","caption":"Potato salad at a picnic","creditText":"Lauri Patterson—Vetta/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/","name":"This Is How the Potato-Salad Kickstarter Guy Plans to Spend the Money"}}]}] ```