--- title: How the Potato-Salad Kickstarter Money Will Be Spent description: Zach Brown, founder of the Kickstarter, is throwing a festival in Ohio and donating money to fight homelessness in the state canonical: https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2014-08-14T01:55:58.000Z article:modified_time: 2026-04-13T07:12:26.817Z og:title: How the Potato-Salad Kickstarter Money Will Be Spent og:description: Zach Brown, founder of the Kickstarter, is throwing a festival in Ohio and donating money to fight homelessness in the state og:url: https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 7216 og:image:height: 4059 og:image:alt: Potato Salad at a Picnic og:type: article twitter:card: summary_large_image twitter:title: How the Potato-Salad Kickstarter Money Will Be Spent twitter:description: Zach Brown, founder of the Kickstarter, is throwing a festival in Ohio and donating money to fight homelessness in the state twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Is How the Potato-Salad Kickstarter Guy Plans to Spend the Money > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=3ca05abf-48d7-4936-affd-e74078e213b6&cr=time-nl-brief-2026q3-v1) by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Aug 14, 2014 1:55 AM UTC  Potato Salad at a Picnic Potato Salad at a Picnic Lauri Patterson—Vetta/Getty Images by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Aug 14, 2014 1:55 AM UTC The guy who raised over $50,000 on [Kickstarter](https://www.kickstarter.com/projects/324283889/potato-salad/posts) to make potato salad has big (and charitable) plans for the funds [6,911](http://time.com/3082858/potato-salad-kickstarter-visitors/) people helped him raise. On Sept. 27, Zach Brown will host a free family-friendly festival called [PotatoStock](https://www.kickstarter.com/projects/324283889/potato-salad/posts) in a Columbus, Ohio, park. The festival is set to feature local artists and reportedly boasts relevant sponsors like Hellmann’s and Idaho Potatoes. On Twitter, the account for Idaho Potatoes seemed excited about the event. > [](https://twitter.com/IdahoPotato/status/499637311421050880) The festival, which Mashable [reports](http://mashable.com/2014/08/13/potato-salad-kickstarter-concert/?utm%5Fcid=mash-com-Tw-main-link) will feature an estimated 200 lb. to 300 lb. of potato salad, also has a philanthropic ingredient. Proceeds from concessions sold at the festival will be donated to help end homelessness in Central Ohio. “We are going to contribute a significant portion of the remaining money to the fund at the Columbus Foundation,” Brown wrote in July announcement. “This will create a permanent fund to help Central Ohio’s non-profits end hunger and homelessness. These types of funds gain interest every year and grow over time, so, while our little internet joke will one day be forgotten, the impact will be felt forever.” In an [interview](http://mashable.com/2014/08/13/potato-salad-kickstarter-concert/?utm%5Fcid=mash-com-Tw-main-link) with Mashable, Brown said he’s still working to secure a big name that will draw a significant crowd to his potato fest — but he’s sure his Kickstarter backers will show up. “I keep hearing people saying that they plan to road trip to PotatoStock from \[out\] of town,” Brown told Mashable. “I’d love to see a huge pilgrimage to Columbus.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/"},"headline":"This Is How the Potato-Salad Kickstarter Guy Plans to Spend the Money","datePublished":"2014-08-14T01:55:58.000Z","dateModified":"2026-04-13T07:12:26.817Z","description":"The guy who raised over $55,000 to make potato salad is throwing a festival and donating money to fight homelessness in Ohio","url":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/","keywords":["Newsfeed","Food","Kickstarter"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f669238b88b4bbc/69869f7355a859e15aa8227c/175381232.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Potato Salad at a Picnic","caption":"Potato salad at a picnic","creditText":"Lauri Patterson—Vetta/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3109255/this-is-how-the-potato-salad-kickstarter-guy-plans-to-spend-the-money/","name":"This Is How the Potato-Salad Kickstarter Guy Plans to Spend the Money"}}]}] ```