Early poster of Smokey the Bear w. capti
One of the earliest renditions of Smokey the Bear.US Forest Service/Time Life Pictures/Getty Images
Early poster of Smokey the Bear w. capti
Early poster of Smokey the Bear w. capti
Early poster of Smokey the Bear w. capti
Injured Bear Cub
Young women pose on a giant statue of Smokey the Bear and his cubs
Macy's Thanksgiving Day Parade
Poster of Smokey the Bear w. caption rea
Colorado, Vail Mountain, Portrait Of Smokey The Bear In Forest
Smokey Bear McConnell
U.S. Forest Services Celebrates Honorary Forest Ranger Arnold Schwarzenegger During Ceremony
One of the earliest renditions of Smokey the Bear.
US Forest Service/Time Life Pictures/Getty Images
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Bear in Mind, Smokey the Bear Is Turning 70

Aug 08, 2014

Originally named "Smokey Bear," the beloved public service icon was created as a collaborative effort by the U.S. Forest Service, the National Association of State Foresters, and the Ad Council to educate the country about forest fires. Smokey made his debut in a public service poster released on August 9, 1944, and his iconic slogan "Remember... Only YOU Can Prevent Forest Fires" was coined later on in 1947. As the big brown bear turns 70, NewsFeed rounds up 10 choice photos to show how the image of the fire safety mascot has evolved over the years.

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