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Bear in Mind, Smokey the Bear Is Turning 70

10 iconic photos of the fire safety mascot throughout the years

Originally named “Smokey Bear,” the beloved public service icon was created as a collaborative effort by the U.S. Forest Service, the National Association of State Foresters, and the Ad Council to educate the country about forest fires. Smokey made his debut in a public service poster released on August 9, 1944, and his iconic slogan “Remember… Only YOU Can Prevent Forest Fires” was coined later on in 1947. As the big brown bear turns 70, NewsFeed rounds up 10 choice photos to show how the image of the fire safety mascot has evolved over the years.

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