A Miami-based radio host is stepping up his ad campaign to tweak basketball star LeBron James for leaving the city, this time taking out a billboard-sized ad in Akron, Ohio, with a picture of two Miami Heat championship rings, and the words "You're welcome, LeBron," written above it. In case the sarcasm wasn't clear enough, the billboard in James' hometown, first spotted by locals Wednesday, is signed: "Love, Miami."
The ad comes compliments of Gonzalo "Papi" Le Batard, who has spent the past few days ribbing James on the local sports radio show and podcast he hosts with his son, The Dan Le Batard Show. Le Batard has also reportedly attempted to take out full-page ads in Ohio newspapers, which local editors declined to run.
A representative for the show confirmed to TIME that Le Batard was behind the billboard ad, but declined to comment further, though they have discussed the joke repeatedly on air. “We’re telling him you’re welcome because he hasn’t said thank you to Miami," Dan Le Batard said on a recent show, maintaining the ads are simply a light-hearted "publicity stunt."
James, the four-time NBA Most Valuable Player who left the Cleveland Cavaliers for the Miami Heat in 2010, re-signed with the Cavs this year after winning two championships in Miami.