Miami Fan Takes Billboard-Sized Jab at LeBron

Jeremy Powell A new billboard was spotted in Akron, Ohio today.

"You're welcome, LeBron"

A Miami-based radio host is stepping up his ad campaign to tweak basketball star LeBron James for leaving the city, this time taking out a billboard-sized ad in Akron, Ohio, with a picture of two Miami Heat championship rings, and the words “You’re welcome, LeBron,” written above it. In case the sarcasm wasn’t clear enough, the billboard in James’ hometown, first spotted by locals Wednesday, is signed: “Love, Miami.”

The ad comes compliments of Gonzalo “Papi” Le Batard, who has spent the past few days ribbing James on the local sports radio show and podcast he hosts with his son, The Dan Le Batard Show. Le Batard has also reportedly attempted to take out full-page ads in Ohio newspapers, which local editors declined to run.

A representative for the show confirmed to TIME that Le Batard was behind the billboard ad, but declined to comment further, though they have discussed the joke repeatedly on air. “We’re telling him you’re welcome because he hasn’t said thank you to Miami,” Dan Le Batard said on a recent show, maintaining the ads are simply a light-hearted “publicity stunt.”

James, the four-time NBA Most Valuable Player who left the Cleveland Cavaliers for the Miami Heat in 2010, re-signed with the Cavs this year after winning two championships in Miami.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team