iPhone in Washington, D.C. on Nov. 20, 2012.
Andrew Harrer—Bloomberg/Getty Images
By Victor Luckerson
August 6, 2014

Apple has a new commercial for the iPhone 5s that touts the device’s usefulness for medicine, science and creativity.

In the ad, people are using the device to help inspect and measure minerals as well as track a horse’s heart rate. It’s not clear how often the average iPhone user will want to play veterinarian, but the ad may encourage you to experiment with a new app or two.

“You’re more powerful than you think,” Apple declares at the end of the spot.

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