--- title: Cristiano Ronaldo: Real Madrid Soccer Star in Japanese Smile Ad description: Pao Facial Fitness gadget guarantees to make your smile look just like Ronaldo's! canonical: https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-08-06T16:42:32.000Z article:modified_time: 2026-10-01T08:58:21.572Z og:title: Watch Cristiano Ronaldo Star in Truly Bizarre Japanese Ad for a Facial Fitness Gadget og:description: Guaranteed to make your smile look just like his! og:url: https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf32c5f3a8683522/6986958dadae4444f8543791/cristiano-ronaldo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 6121 og:image:height: 3443 og:image:alt: Cristiano Ronaldo og:type: article twitter:card: summary_large_image twitter:title: Watch Cristiano Ronaldo Star in Truly Bizarre Japanese Ad for a Facial Fitness Gadget twitter:description: Guaranteed to make your smile look just like his! twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltaf32c5f3a8683522/6986958dadae4444f8543791/cristiano-ronaldo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Cristiano Ronaldo Stars in Truly Bizarre Japanese Commercial for a Facial Fitness Tool > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=8f043d37-c514-4fde-b0f4-6c42353fa9cc&cr=time-nl-brief-2026q3-v1) ## Video: Cristiano Ronaldo Facial Fitness Ad [Watch (HLS stream): Cristiano Ronaldo Facial Fitness Ad](https://cdn.jwplayer.com/manifests/EYMq8jkh.m3u8) (0:30)  _Published 2014-08-06. Cristiano Ronaldo Facial Fitness Ad_ by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Aug 6, 2014 4:42 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Aug 6, 2014 4:42 PM UTC When Real Madrid star Cristiano Ronaldo isn’t showing off his [well-toned muscles](http://www.dailymail.co.uk/sport/worldcup2014/article-2658513/Cristiano-Ronaldo-lifts-16-Toyota-Prius-cars-muscle-bound-body.html) after winning a soccer game, he’s showing off a gadget meant to help people boast his winning smile. The Portuguese footballer recently appeared in a Japanese advertisement for an unusual little product called [Pao Facial Fitness](http://www.mtgec.jp/wellness/pao/#firstPage). It requires users to bite down on a winged contraption and then vigorously nod their heads in an attempt to build up cheek strength. Based on the commercial, it seems that users are also encouraged to dance around. If you don’t want to buy one of these, don’t worry: just watching the video is likely to make you smile so hard that you’ll get a facial workout for free! ## Transcript [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/"},"headline":"Cristiano Ronaldo Stars in Truly Bizarre Japanese Commercial for a Facial Fitness Tool","datePublished":"2014-08-06T16:42:32.000Z","dateModified":"2026-10-01T08:58:21.572Z","description":"Guaranteed to make your smile look just like his!","url":"https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/","keywords":["Newsfeed","Sports topic","Advertising","Japan","Soccer","Cristiano Ronaldo","World Cup"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf32c5f3a8683522/6986958dadae4444f8543791/cristiano-ronaldo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltaf32c5f3a8683522/6986958dadae4444f8543791/cristiano-ronaldo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Cristiano Ronaldo","caption":"Cristiano Ronaldo","creditText":"Jean Catuffe—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/","name":"Cristiano Ronaldo Stars in Truly Bizarre Japanese Commercial for a Facial Fitness Tool"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Cristiano Ronaldo Facial Fitness Ad","description":"Cristiano Ronaldo Facial Fitness Ad","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/EYMq8jkh/poster.jpg?width=720","uploadDate":"2014-08-06T19:45:22.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/EYMq8jkh.m3u8","embedUrl":"https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3086527/cristiano-ronaldo-japanese-facial-fitness-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```