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---
title: Cristiano Ronaldo: Real Madrid Soccer Star in Japanese Smile Ad
description: Pao Facial Fitness gadget guarantees to make your smile look just like Ronaldo&#x27;s!
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author: Samantha Grossman
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article:published_time: 2014-08-06T16:42:32.000Z
article:modified_time: 2026-04-13T07:12:13.288Z
og:title: Watch Cristiano Ronaldo Star in Truly Bizarre Japanese Ad for a Facial Fitness Gadget
og:description: Guaranteed to make your smile look just like his!
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og:image:alt: Cristiano Ronaldo
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twitter:title: Watch Cristiano Ronaldo Star in Truly Bizarre Japanese Ad for a Facial Fitness Gadget
twitter:description: Guaranteed to make your smile look just like his!
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltaf32c5f3a8683522/6986958dadae4444f8543791/cristiano-ronaldo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Cristiano Ronaldo Stars in Truly Bizarre Japanese Commercial for a Facial Fitness Tool

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by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Aug 6, 2014 4:42 PM UTC

![Cristiano Ronaldo](https://static.time.com/v3/assets/bltea6093859af6183b/bltaf32c5f3a8683522/6986958dadae4444f8543791/cristiano-ronaldo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Cristiano Ronaldo of Real Madrid reacts during the UEFA Champions League final between Real Madrid and Atletico de Madrid at Estadio da Luz stadium in Lisbon on May 24, 2014.

Cristiano Ronaldo of Real Madrid reacts during the UEFA Champions League final between Real Madrid and Atletico de Madrid at Estadio da Luz stadium in Lisbon on May 24, 2014.Jean Catuffe—Getty Images

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Aug 6, 2014 4:42 PM UTC

When Real Madrid star Cristiano Ronaldo isn’t showing off his [well-toned muscles](http://www.dailymail.co.uk/sport/worldcup2014/article-2658513/Cristiano-Ronaldo-lifts-16-Toyota-Prius-cars-muscle-bound-body.html) after winning a soccer game, he’s showing off a gadget meant to help people boast his winning smile.

The Portuguese footballer recently appeared in a Japanese advertisement for an unusual little product called [Pao Facial Fitness](http://www.mtgec.jp/wellness/pao/#firstPage). It requires users to bite down on a winged contraption and then vigorously nod their heads in an attempt to build up cheek strength. Based on the commercial, it seems that users are also encouraged to dance around.

If you don’t want to buy one of these, don’t worry: just watching the video is likely to make you smile so hard that you’ll get a facial workout for free!

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