--- title: Abandoned Dogs Are Joining Tinder description: East Village no-kill shelter Social Tees Animal Rescue teamed up with The Barn at ad agency BBH to push pet adoption via Tinder canonical: https://time.com/3080260/new-york-tinder-dogs/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-08-05T16:43:30.000Z article:modified_time: 2026-05-11T04:48:31.158Z og:title: Abandoned Dogs Are Joining Tinder og:description: Swipe right to adopt og:url: https://time.com/3080260/new-york-tinder-dogs/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt21b4162dbdd6315d/69869e55cd6848dcdd095ec2/abandoned.jpg?branch=production&width=640&quality=75&auto=webp&crop=16:9 og:image:width: 640 og:image:height: 360 og:image:alt: abandoned og:type: article twitter:card: summary_large_image twitter:title: Abandoned Dogs Are Joining Tinder twitter:description: Swipe right to adopt twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt21b4162dbdd6315d/69869e55cd6848dcdd095ec2/abandoned.jpg?branch=production&width=640&quality=75&auto=webp&crop=16:9 ---  # Why New Yorkers Are Getting Matched With Dogs on Tinder > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Aug 5, 2014 4:43 PM UTC  Social Tees/Tinder by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Aug 5, 2014 4:43 PM UTC Posing with a puppy to prove your humanity is a Tinder trope as old as, well, Tinder. But starting last week, New Yorkers found themselves swiping right with literal dogs. Like, the four legged kind, not the kind that sends you lots of suggestive [eggplant emojis](http://www.complex.com/pop-culture/2013/05/10-emojis-to-send-while-sexting/eggplant). > [](https://twitter.com/ndrewskeels/status/495276507070476288) East Village no-kill shelter Social Tees Animal Rescue teamed up with The Barn at ad agency BBH to push pet adoption … via a dating app. Since Tinder requires a Facebook account for entry into its vortex of swiping, Social Tees set up ten separate Facebook pages for various abandoned puppies looking for a home. Bios ranged from typical exhortations of “Single and ready to mingle!” to the less subtle: “Roses are grey, Violets are grey, and everything is grey because I’m a dog.” The adoption initiative began July 31, and Social Tees told _TIME_ that its staff had individually approved all potential matches. There were 2,500 matches as of Monday, and people are encouraged to foster a dog for two weeks or to adopt one permanently. This isn’t the first time shelters have [targeted lonely singles on dating sites.](http://time.com/132095/tinder-for-dogs/) The ASPCA put targeted ads on OKCupid in February, right in time for Valentine’s Day, in a pro-bono promotion that resulted in 6 dog and 35 cat adoptions over the course of a weekend.  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