TIME Media

Best Apology Ever: 1-Star Yelp Review Inspires Singing ‘Sorry’

A customer at The Supper Truck dissed the Albuquerque food truck on Yelp. Here's how the owner made things right again.

Bad Yelp reviews can sink a budding business. So when the owner of The Supper Truck read this one-line review of her food truck last summer — “Wholy waste of $30 and an hour to get my food” — she followed up with an apology note. But she never got a response.

The owner, Amy Black, never gave up on wooing the disgruntled reviewer back though. In what is both an awesome apology and a clever marketing move to kick off the spring food cart season, Black commissioned a song by Sage and Jared’s Happy Gland Band to express her regret and offer the reviewer, Vero P., a free fried chicken Bahn Mi sandwich.

Entitled “One Star Review,” the ballad offers an explanation for the long wait (“You came for supper on a really busy night”), a heartfelt apology (“We’re sorry we let you down”), and even resorts to begging (“Don’t let us drown in our own tears”), before concluding:

We’ve tried to reconcile

We’ll go the extra mile

Because we love you

In spite of your one star review

Watch the video above to hear the song in full.

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