Watch Jimmy Kimmel Hilariously Convince People That a Cheap Casio Is Apple’s iWatch

It seems there nothing Jimmy Kimmel loves more than a good old-fashioned prank. (Remember that time he got Drake to dress up in disguise and ask people their opinions about Drake?) This time, Kimmel took a $20 Casio, slapped an Apple logo on it and got his team to trick strangers into thinking it was Apple’s rumored smart watch.

Even though the device can really only do things that a basic watch can do — like tell the time, or indicate the date, or act as a stopwatch — people are blinded by that iconic apple logo.

“I mean, if it’s Apple, it’s good right?” one guy says. Another woman admits, “I would pretty much buy anything from Apple.” Even, it turns out, a cheap Casio.