Some publicity stunts are really, really dumb. Other publicity stunts involve building a 12-foot Pizza Thrower and realizing your Teenage Mutant Ninja Turtle dreams. Thank you, Pizza Hut, for providing the latter.
The chain will debut a massive vehicle, complete with a 16-foot rotating cannon to launch pizzas, at Comic-Con in San Diego, which takes place July 24-27.
Comic-Con goers, who probably owned the toy version seen below, will literally eat it up. Well, metaphorically eat it up. Unfortunately the launched pizzas will be fake.
Pizza Hut partnered with Paramount for Michael Bay’s live action Teenage Mutant Ninja Turtles film, out August 8.