TIME Amazon

Amazon Just Launched ‘Kindle Unlimited,’ a Subscription Service for E-Books

The online retailer is entering the competitive e-book subscription game

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The online retail giant Amazon announced Friday it’s launching an e-book subscription service called “Kindle Unlimited.”

Kindle Unlimited lets Amazon customers pay $9.99 every month for unlimited access to 600,000 titles plus more than 2,000 audiobooks accessible on any Kindle or Kindle app on any mobile device, according to the company. Amazon introduced the service in this video, which is unavailable for embedding in this post.

With the announcement, Amazon enters a field populated by other similar services, chiefly Scribd, Oyster and Entitle.

Titles available through the service include books like The Lord of the Rings trilogy and the the Harry Potter series. The more than 2,000 audiobooks available through the service are linked up with Amazon’s Whispersync program, allowing the reader to switch between reading and listening to the narrated text.

Depending on the details of how Kindle Unlimited was set up, the program may further complicated Amazon’s relationship with book publishers. Several of those publishers have been locked in a years-long tug-of-war with Amazon over the company’s pricing of e-books, which publishers argue has been too low. In a somewhat separate but related issue, Amazon is currently embroiled in a dispute with one publisher in particular, Hachette, most likely over the pricing of Hachette’s physical and digital books.

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