TIME Food & Drink

The Beer List at This Bar Looks Like a Stock Ticker

Invest responsibly

The Beer Exchange

A bar in Kalamazoo, Michigan, takes the fun of happy hour to a whole new level.

The Beer Exchange has been going viral on Reddit and Imgur in the last day because its beer list resembles a stock ticker — or a Bloomberg Terminal that dispenses alcohol. It displays the current prices for various kinds of beer, and as demand for the different types ebbs and flows, the prices rise and fall. Once in a while, there’s even a market crash that brings the beverages to their all-time low.

It’s a happy hour all the time—as long as you’re interested in the right beer. But unlike stock trading, there’s no reward for buying low and selling high. Besides getting buzzed, that is.

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