--- title: First Instagram Photo for Instagrams 4th Anniversary description: The first Instagram was uploaded four years ago today. canonical: https://time.com/2983030/heres-the-first-instagram-photo-ever/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-07-16T12:00:28.000Z article:modified_time: 2026-08-04T07:48:42.359Z og:title: Here's The First Instagram Photo Ever og:description: Today in Internet history og:url: https://time.com/2983030/heres-the-first-instagram-photo-ever/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Here's The First Instagram Photo Ever twitter:description: Today in Internet history twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here's The First Instagram Photo Ever > Sponsored content. Supplied in partnership with TIME. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: 20 Everyday Instagrammers Show What Fashion Week Is Really Like [Watch (HLS stream): 20 Everyday Instagrammers Show What Fashion Week Is Really Like](https://cdn.jwplayer.com/manifests/7429Bya7.m3u8) (1:50)  _Published 2014-02-12. At this year's New York Fashion Week, it was the first time 20 somewhat random, everyday Instagram users were treated like industry insiders at a major designer's runway show._  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 16, 2014 12:00 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 16, 2014 12:00 PM UTC Four years ago today on July 16, 2010, Instagram CEO and co-founder Kevin Systrom uploaded the first photo to the app, which was called Codename at the time. This picture of a golden retriever was taken at a taco stand called [“Tacos Chilakos”](http://instagram.com/p/D), and the foot belongs to Systrom’s girlfriend, according to a spokesperson for Instagram. The name of the dog and its owner are unknown. It may come as no surprise that the first image was a photo of a dog. After all, Instagram has become the kind of site where dogs can become celebrities, as a [Shiba Inu](http://www.buzzfeed.com/alix/the-most-popular-dog-on-instagram#) and a [persistently smiley](http://instagram.com/tunameltsmyheart) dog named Tuna boast more than 890,000 followers and 870,000 followers respectively. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2983030/heres-the-first-instagram-photo-ever/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2983030/heres-the-first-instagram-photo-ever/"},"headline":"Here's The First Instagram Photo Ever","datePublished":"2014-07-16T12:00:28.000Z","dateModified":"2026-08-04T07:48:42.359Z","description":"Today in Internet history","url":"https://time.com/2983030/heres-the-first-instagram-photo-ever/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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