--- description: The first Instagram was uploaded four years ago today. title: Here's The First Instagram Photo Ever image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Here's The First Instagram Photo Ever ## Video: 20 Everyday Instagrammers Show What Fashion Week Is Really Like [Watch (HLS stream): 20 Everyday Instagrammers Show What Fashion Week Is Really Like](https://cdn.jwplayer.com/manifests/7429Bya7.m3u8) (1:50)  _Published 2014-02-12. At this year's New York Fashion Week, it was the first time 20 somewhat random, everyday Instagram users were treated like industry insiders at a major designer's runway show._  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Jul 16, 2014 12:00 PM CUT  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Jul 16, 2014 12:00 PM CUT Four years ago today on July 16, 2010, Instagram CEO and co-founder Kevin Systrom uploaded the first photo to the app, which was called Codename at the time. This picture of a golden retriever was taken at a taco stand called [“Tacos Chilakos”](http://instagram.com/p/D "undefined"), and the foot belongs to Systrom’s girlfriend, according to a spokesperson for Instagram. The name of the dog and its owner are unknown. It may come as no surprise that the first image was a photo of a dog. After all, Instagram has become the kind of site where dogs can become celebrities, as a [Shiba Inu](http://www.buzzfeed.com/alix/the-most-popular-dog-on-instagram# "undefined") and a [persistently smiley](http://instagram.com/tunameltsmyheart "undefined") dog named Tuna boast more than 890,000 followers and 870,000 followers respectively. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2983030/heres-the-first-instagram-photo-ever/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2983030/heres-the-first-instagram-photo-ever/"},"headline":"Here's The First Instagram Photo Ever","datePublished":"2014-07-16T12:00:28.000Z","dateModified":"2026-04-13T07:11:40.245Z","description":"Today in Internet history","url":"https://time.com/2983030/heres-the-first-instagram-photo-ever/","keywords":["Newsfeed","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2983030/heres-the-first-instagram-photo-ever/","name":"Here's The First Instagram Photo Ever"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"20 Everyday Instagrammers Show What Fashion Week Is Really Like","description":"At this year's New York Fashion Week, it was the first time 20 somewhat random, everyday Instagram users were treated like industry insiders at a major designer's runway show.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/7429Bya7/poster.jpg?width=720","uploadDate":"2014-02-12T20:45:02.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/7429Bya7.m3u8","embedUrl":"https://time.com/2983030/heres-the-first-instagram-photo-ever/","duration":"PT1M50S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/2983030/heres-the-first-instagram-photo-ever/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```