--- title: First Instagram Photo for Instagrams 4th Anniversary description: The first Instagram was uploaded four years ago today. canonical: https://time.com/2983030/heres-the-first-instagram-photo-ever/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-07-16T12:00:28.000Z article:modified_time: 2026-08-04T07:48:42.359Z og:title: Here's The First Instagram Photo Ever og:description: Today in Internet history og:url: https://time.com/2983030/heres-the-first-instagram-photo-ever/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Here's The First Instagram Photo Ever twitter:description: Today in Internet history twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here's The First Instagram Photo Ever > Sponsored content. Supplied in partnership with TIME. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-loop-2026q3/newsletters?i=05e8bf4e-28de-4828-9467-03c611bdb225&cr=time-nl-loop-2026q3-v1) ## Video: 20 Everyday Instagrammers Show What Fashion Week Is Really Like [Watch (HLS stream): 20 Everyday Instagrammers Show What Fashion Week Is Really Like](https://cdn.jwplayer.com/manifests/7429Bya7.m3u8) (1:50)  _Published 2014-02-12. At this year's New York Fashion Week, it was the first time 20 somewhat random, everyday Instagram users were treated like industry insiders at a major designer's runway show._  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 16, 2014 12:00 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 16, 2014 12:00 PM UTC Four years ago today on July 16, 2010, Instagram CEO and co-founder Kevin Systrom uploaded the first photo to the app, which was called Codename at the time. This picture of a golden retriever was taken at a taco stand called [“Tacos Chilakos”](http://instagram.com/p/D), and the foot belongs to Systrom’s girlfriend, according to a spokesperson for Instagram. The name of the dog and its owner are unknown. It may come as no surprise that the first image was a photo of a dog. After all, Instagram has become the kind of site where dogs can become celebrities, as a [Shiba Inu](http://www.buzzfeed.com/alix/the-most-popular-dog-on-instagram#) and a [persistently smiley](http://instagram.com/tunameltsmyheart) dog named Tuna boast more than 890,000 followers and 870,000 followers respectively. ## Transcript [00:00] >>It's really-- I'm excited because it's my first time to any [00:04] fashion show. So it's really a good opportunity for me to [00:07] see, you know, the fashion in person, you know, live. [00:10] Everything is beautiful. [00:11] >>Everyone is so busy. I'm not sure like where I should go [00:13] and I felt a little bit like a cattle. [00:17] >>It is [00:39] the first true meet up and we're sort of experiencing [00:42] different elements of a fashion show. Is there a downside [00:46] to having just everyday Instagrammers to come? Yeah, [00:49] they're not professional photographers, whereas if you [00:51] invite this group of everyday photographers, their [00:54] perspective, their aesthetic might be different, might be [00:56] fresh and new. [00:56] >>So I'm a travel blogger, so this [01:17] is really out of my comfort zone. I'm used to being [01:21] in far- flung beaches, where there's 10 people or I'm on a [01:25] boat. It's almost like an adventurer's view on fashion. [01:39] >>I've hosted the main stage and also one backstage of [01:42] the show. I think I'm gonna post at least 20. Yeah. 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