--- description: Sotheby's will open its bidding wars to 145 million shoppers on eBay, as the two iconic auctioneers team up to bring auctions online. title: Sotheby's, EBay to Build Virtual Auction House image: https://static.time.com/v3/assets/bltea6093859af6183b/bltcd9a346081181200/69869ba2d0b6f251db30545e/143695322.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close # Sotheby's and eBay to Launch Virtual Auction House  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Jul 14, 2014 4:40 PM CUT  Edvard Munch's 'The Scream' is auctioned at Sotheby's May 2012 in New York City. Edvard Munch's 'The Scream' is auctioned at Sotheby's May 2012 in New York City.Mario Tama—Getty Images  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Jul 14, 2014 4:40 PM CUT The iconic auctioneer Sotheby’s will open its bidding wars to eBay’s 145 million shoppers, as the two companies team up to build an online auction house for fine art. The two [announced](http://www.businesswire.com/news/home/20140714005282/en/eBay-Sotheby%E2%80%99s-Partner-Bring-World-Class-Art#.U8PqsI1dVMo "undefined") on Monday that Sotheby’s will be the “anchor tenant” for eBay’s new online marketplace. Collectors will be able to browse works across 18 different collection categories. The online auction site will also include a “live auction” feature that will enable users from anywhere in the world to place bids on Sotheby’s auctions in New York, promising a “frictionless” shopping experience for users that is sure to generate a lot more heat on the auction floor. “We can give people access to the world’s finest, most inspiring items – anytime, anywhere and from any device,” Devin Wenig, president of eBay Marketplaces, said in a statement. Sotheby’s said its number of online buyers has surged in recent years, with its share of online purchases climbing by 36% since 2012. “The growth of the art market, new generation technology and our shared strengths make this the right time for this exciting new online opportunity,” said Bruno Vinciguerra, Sotheby’s Chief Operating Officer. Sotheby’s estimates that the global art market, currently valued at $65 billion, could reach $13 billion in online sales by 2020. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2981561/sothebys-and-ebay-to-launch-virtual-auction-house/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2981561/sothebys-and-ebay-to-launch-virtual-auction-house/"},"headline":"Sotheby's and eBay to Launch Virtual Auction House","datePublished":"2014-07-14T16:40:33.000Z","dateModified":"2026-04-13T08:02:46.041Z","description":"Bidding wars are about to heat up at the iconic auction house","url":"https://time.com/2981561/sothebys-and-ebay-to-launch-virtual-auction-house/","keywords":["Tech","Technology","Art","Auction","eBay","sotheby's"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcd9a346081181200/69869ba2d0b6f251db30545e/143695322.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltcd9a346081181200/69869ba2d0b6f251db30545e/143695322.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Edvard Munch's \"The Scream\" Auctioned At Sotheby's","caption":"Edvard Munch's \"The Scream\" Auctioned At Sotheby's","creditText":"Mario Tama—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2981561/sothebys-and-ebay-to-launch-virtual-auction-house/","name":"Sotheby's and eBay to Launch Virtual Auction House"}}]}] ```