The beloved comic book icon will meet his glorious end in Wednesday's installment of Life with Archie when he tries to stop an assassination attempt on Kevin Keller, the first openly gay character in Archie Comics. Archie's impending doom was first announced in April.
"He dies heroically. He dies selflessly. He dies in the manner that epitomizes not only the best of Riverdale but the best of all of us," Archie Comics publisher and co-CEO Jon Goldwater told The Associated Press. "It's what Archie has come to represent over the past almost 75 years."
Keller's character was introduced to the series in 2010 in the Archie spin-off Veronica. He's now a married military veteran and senator who is pushing for more gun control in Riverdale. Goldwater won't say much about the assassin, but hints that he's a stalker-type figure.
Goldwater also said the decision to have Archie die saving Keller—as opposed to longstanding pals Betty or Veronica—was a strategic way to make sure Archie's death was about the future of Riverdale, not the past. "Metaphorically, by saving Kevin, a new Riverdale is born," he said.
"Archie is not a superhero like all the rest of the comic book characters," Goldwater added. "He's human. He's a person. When you wound him, he bleeds. He knows that. If anything, I think his death is more impactful because of that."