--- title: Helsinki Plans to Make Private-Car Ownership Obsolete in 10 Years description: Finland's capital has proposed a new transportation plan that will use technology to link together different modes of transportation canonical: https://time.com/2974984/finland-helsinki-private-car-obsolete-environment-climate-change-transportation/ author: Melissa Hellmann article:opinion: false article:content_tier: free article:published_time: 2014-07-11T06:34:24.000Z article:modified_time: 2026-02-21T09:05:33.679Z article:section: Science og:title: Helsinki Plans to Make Private-Car Ownership Obsolete in 10 Years og:description: Finland's capital has proposed a new transportation plan that will use technology to link together different modes of transportation og:url: https://time.com/2974984/finland-helsinki-private-car-obsolete-environment-climate-change-transportation/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt022cac5ef1e60896/69869b5f169ab0b27e27a4f4/95917296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4256 og:image:height: 2394 og:image:alt: HKL company's trams from line 9, 10 and og:type: article twitter:card: summary_large_image twitter:title: Helsinki Plans to Make Private-Car Ownership Obsolete in 10 Years twitter:description: Finland's capital has proposed a new transportation plan that will use technology to link together different modes of transportation twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt022cac5ef1e60896/69869b5f169ab0b27e27a4f4/95917296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Finland's Capital Plans on Making Private-Car Ownership Obsolete in 10 Years > Sponsored content. 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Olivier Morin—AFP/Getty Images by [Melissa Hellmann](https://time.com/author/melissa-hellmann/) ## Melissa Hellmann Jul 11, 2014 6:34 AM UTC Finland’s capital, Helsinki, plans on [revamping](http://www.theguardian.com/cities/2014/jul/10/helsinki-shared-public-transport-plan-car-ownership-pointless) its entire transportation system by linking together several modes of shared transportation to potentially render private cars obsolete by 2025. It might sound like a far-fetched project, but Sonja Heikkilä, a transportation engineer whose master thesis inspired the new model, says that young adults nowadays are more concerned about affordable and convenient commutes. “A car is no longer a status symbol for young people,” Heikkilä [told](http://www.helsinkitimes.fi/finland/finland-news/domestic/11062-the-future-resident-of-helsinki-will-not-own-a-car.html) the Helsinki _Times_. Under the new system, city dwellers would be able to plan their journeys and pay fares ahead of time via their smartphones, which would aggregate several transportation options — like ferries, buses, trains, carpools, shared bikes and taxis — into one app, and come up with the most efficient route. A report in the [_Guardian_](http://www.theguardian.com/cities/2014/jul/10/helsinki-shared-public-transport-plan-car-ownership-pointless) said the service would be like “popular transit planner [Citymapper](http://www.helsinkitimes.fi/finland/finland-news/domestic/11062-the-future-resident-of-helsinki-will-not-own-a-car.html) fused to a [cycle hire service](http://www.tfl.gov.uk/modes/cycling/barclays-cycle-hire?cid=fs008) and a taxi app such as [Hailo](https://hailocab.com/london) or [Uber](https://www.uber.com/), with only one payment required.” The new system will be piloted this year in Helsinki’s Vallila neighborhood. This isn’t the first time that the Finns have taken steps to create environmentally conscious transportation. Last year, the Helsinki Regional Transport Authority [rolled](http://www.wired.com/2013/10/on-demand-public-transit/) out Kutsuplus, an on-demand minibus system, which aggregates the destinations of everyone sharing the vehicle into the most efficient route, again using smartphones. The service works out to be more expensive than a regular bus but cheaper than a taxi. The greatest challenge facing the new plan is making it accessible to all, given that it requires everyone to use a smartphone and be willing to pay higher prices than what they pay for current public transportation. Heikkilä also admits that it might be difficult for the older generation to give up their cars. “Change comes gradually,” she says. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2974984/finland-helsinki-private-car-obsolete-environment-climate-change-transportation/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2974984/finland-helsinki-private-car-obsolete-environment-climate-change-transportation/"},"headline":"Finland's Capital Plans on Making Private-Car Ownership Obsolete in 10 Years","datePublished":"2014-07-11T06:34:24.000Z","dateModified":"2026-02-21T09:05:33.679Z","description":"Are you paying attention, rest of world?","url":"https://time.com/2974984/finland-helsinki-private-car-obsolete-environment-climate-change-transportation/","keywords":["Environment","cars","Finland","Helsinki"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt022cac5ef1e60896/69869b5f169ab0b27e27a4f4/95917296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Hellmann","jobTitle":null,"url":"https://time.com/author/melissa-hellmann/"}],"articleSection":"Science","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt022cac5ef1e60896/69869b5f169ab0b27e27a4f4/95917296.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"HKL company's trams from line 9, 10 and","caption":"HKL company's trams from line 9, 10 and","creditText":"Olivier Morin—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/science/","name":"Science"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/environment/","name":"Environment"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2974984/finland-helsinki-private-car-obsolete-environment-climate-change-transportation/","name":"Finland's Capital Plans on Making Private-Car Ownership Obsolete in 10 Years"}}]}] ```