By TIME Staff
Mobile payment app Isis decided to change its name this week so as not to be confused with the Iraqi militant group ISIS (which stands for the Islamic State of Iraq and Syria). This isn’t the first time a business has switched up its identity in hopes of conjuring more favorable connotations. Airtran, KFC and Netflix have a history of changing their names too.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- Stop Looking for Your Forever Home
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com