--- title: 2 Easy Ways to Increase Willpower — Courtesy of the Cookie Monster description: Willpower Is Destiny Haven’t we all heard of Mischel’s Marshmallow Self-Control Test by now? If not, here’s a quick summary: Stick a little kid alone... canonical: https://time.com/2973618/2-easy-ways-to-increase-willpower-courtesy-of-the-cookie-monster/ author: Eric Barker article:opinion: true article:content_tier: free article:published_time: 2014-07-12T04:01:51.000Z article:modified_time: 2026-04-13T08:54:23.119Z article:section: Ideas og:title: 2 Easy Ways to Increase Willpower — Courtesy of the Cookie Monster og:description: Willpower Is Destiny Haven’t we all heard of Mischel’s Marshmallow Self-Control Test by now? If not, here’s a quick summary: Stick a little kid alone... og:url: https://time.com/2973618/2-easy-ways-to-increase-willpower-courtesy-of-the-cookie-monster/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd2d50310ac58d539/69869b45f983e7b83304ec1c/149750912.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: The New York Public Library's "KidsLIVE" Series - Rocco DiSpirito Cooking Demonstration With Cookie Monster og:type: article twitter:card: summary_large_image twitter:title: 2 Easy Ways to Increase Willpower — Courtesy of the Cookie Monster twitter:description: Willpower Is Destiny Haven’t we all heard of Mischel’s Marshmallow Self-Control Test by now? If not, here’s a quick summary: Stick a little kid alone... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd2d50310ac58d539/69869b45f983e7b83304ec1c/149750912.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 2 Easy Ways to Increase Willpower — Courtesy of the Cookie Monster > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Inside TIME: Reference Facts and FAQ ### Definition Inside TIME is one of seven email newsletters published by TIME, the news organization founded in 1923. A closer look at TIME's latest cover and our most compelling stories. Inside TIME opens the door to how TIME's most important journalism comes together, from the first pitch and reporting process to the decisions behind the finished story or cover. 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A paid TIME subscription is separate and available at time.com/subscribe-agent. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=2645ae1b-b874-4147-b47b-bf6f8e6aefdd&cr=time-nl-inside-2026q3-v1) by [Eric Barker](https://time.com/author/eric-barker/) ## Eric Barker Jul 12, 2014 4:01 AM UTC  The Cookie Monster The Cookie Monster Andy Kropa—Getty Images by [Eric Barker](https://time.com/author/eric-barker/) ## Eric Barker Jul 12, 2014 4:01 AM UTC **Willpower Is Destiny** Haven’t we all heard of Mischel’s Marshmallow [Self-Control](http://www.bakadesuyo.com/2013/07/increase-self-control/) Test by now? If not, here’s a quick summary: 1. Stick a little kid alone in a room with nothing but a marshmallow. 2. Tell the kid they can eat it now or, if they wait 15 minutes, they get two. 3. Then you leave the kid alone. Some children eat the marshmallow immediately, others wait and earn two. Big deal, right? Wrong. It’s a huge deal. **Check with those kids 20 years later and you find this silly test of self-control predicts who gets good grades, goes to jail or gets rich.** Via [Focus: The Hidden Driver of Excellence](http://www.amazon.com/gp/product/B00BATG220/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00BATG220&linkCode=as2&tag=barking-20): _The big shock:_ **_statistical analysis found that a child’s level of self-control is every bit as powerful a predictor of her adult financial success and health (and criminal record, for that matter) as are social class, wealth of family of origin, or IQ._** _Willpower emerged as a completely independent force in life success— in fact, for financial success, self-control in childhood proved a stronger predictor than either IQ or social class of the family of origin._ Watching the kids during the experiment is pretty cute: **So how do you use this to teach kids (and blog readers, for that matter) about improving self control?** **Enter Sesame Street.** **COOKIE COOKIE COOKIE** Sesame Street’s Cookie Monster underwent a similar trial: The above was just a promo. In the episode there was more of a detailed lesson for Cookie Monster about fighting temptation. **How did Sesame Street assemble such a lesson? They consulted Mischel, of course.** Via [Focus: The Hidden Driver of Excellence](http://www.amazon.com/gp/product/B00BATG220/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00BATG220&linkCode=as2&tag=barking-20): _To get the self-regulation strategies right in this segment, says Rosemarie Truglio, senior vice president for education and research, they consulted with none other than Walter Mischel, the mastermind behind the marshmallow test._ After testing so many kids, Mischel had learned a good deal about what does and doesn’t improve willpower. What’s really important? **Attention is one of the most essential elements of self-control. Distraction is a powerful tool.** Via [Focus: The Hidden Driver of Excellence](http://www.amazon.com/gp/product/B00BATG220/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00BATG220&linkCode=as2&tag=barking-20): **_How we focus holds the key to willpower, says Mischel. His hundreds of hours of observation of little kids fighting off temptation reveal “the strategic allocation of attention,” as he puts it, to be the crucial skill. The kids who waited out the full fifteen minutes did it by distracting themselves_** _with tactics like pretend play, singing songs, or covering their eyes. If a kid just stared at the marshmallow, he was a goner (or more precisely, the marshmallow was)._ So Mischel gave Sesame Street a few strategies related to attention that might help Cookie Monster. One was a type of refocusing: **“Think of the cookie as something else.”** Via [Focus: The Hidden Driver of Excellence](http://www.amazon.com/gp/product/B00BATG220/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00BATG220&linkCode=as2&tag=barking-20): _Mischel proposed teaching Cookie cognitive control strategies like “Think of the cookie as something else” and reminding himself of that something. So Cookie sees the cookie is round and looks like a yo-yo, and dutifully repeats to himself over and over that the cookie is a yo-yo. But then he gobbles anyway._ So that didn’t work for Cookie Monster. **But then they tried another method: Delay and focus on reward.** Via [Focus: The Hidden Driver of Excellence](http://www.amazon.com/gp/product/B00BATG220/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00BATG220&linkCode=as2&tag=barking-20): _To help Cookie take just a nibble— a major triumph of willpower— Mischel suggested a different impulse-delay strategy. Alan tells Cookie, “I know this is hard for you, but what’s more important: this cookie now, or getting into the club where you’ll get all kinds of cookies?” That did the trick._ **Success! Cookie Monster was able to hold out for the bigger plate of cookies.** **How This Can Help You** I’m seriously hoping you’re already more disciplined than a five-year-old or a blue puppet. Meaning if these methods worked for them, they’ll _definitely_ work for you. What are the effective strategies you can start using immediately? To review: 1. **Distract yourself.**Willpower is tied to attention. Focusing on something else increases self-control. 2. If you can’t distract yourself, just **delay the impulse and focus your attention on the reward ahead.** For more tips check out my [round up of self-control research](http://www.bakadesuyo.com/2013/07/increase-self-control/) and my interview with NYT bestselling author and [willpower expert, Roy Baumeister](http://www.bakadesuyo.com/2013/06/increase-willpower/). (After all these years, how does Cookie Monster still make me smile like that every time I see him devour a cookie?) **Join 45K+ readers.** Get a free weekly update via email [here](http://eepurl.com/o6uAD). Related posts: [How to easily increase willpower — interview with Professor Roy Baumeister ](http://www.bakadesuyo.com/2013/06/increase-willpower/) [What one thing can determine whether or not you’re successful in life?](http://www.bakadesuyo.com/2013/07/increase-self-control/) [What 10 things should you do every day to improve your life](http://www.bakadesuyo.com/2012/05/what-10-things-should-you-do-every-day-to-imp/) _This piece originally appeared on_ [_Barking Up the Wrong Tree_](http://www.bakadesuyo.com/)_._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/2973618/2-easy-ways-to-increase-willpower-courtesy-of-the-cookie-monster/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2973618/2-easy-ways-to-increase-willpower-courtesy-of-the-cookie-monster/"},"headline":"2 Easy Ways to Increase Willpower — Courtesy of the Cookie Monster","datePublished":"2014-07-12T04:01:51.000Z","dateModified":"2026-04-13T08:54:23.119Z","description":"Willpower Is Destiny Haven’t we all heard of Mischel’s Marshmallow Self-Control Test by now? 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