--- title: DC Entertainment Allows Superman Logo On Boy's Grave description: After initially saying the Superman "S" logo could not be used on a young boy's gravestone, DC Entertainment has reversed its decision. canonical: https://time.com/2970048/superman-logo-boy-memorial-statue/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2014-07-09T17:48:46.000Z article:modified_time: 2026-04-13T08:55:37.972Z og:title: Murdered Boy Gets Superman Logo On His Grave, After All og:description: DC Entertainment will now allow the Superman "S" to appear on the gravestone of a 5-year-old boy murdered by his grandparents og:url: https://time.com/2970048/superman-logo-boy-memorial-statue/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4f8b1ae1d8dfe7d8/69869b10adae44f5e6544143/71311470.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: U.S. Anticipates Return Of "The Man Of Steel" og:type: article twitter:card: summary_large_image twitter:title: Murdered Boy Gets Superman Logo On His Grave, After All twitter:description: DC Entertainment will now allow the Superman "S" to appear on the gravestone of a 5-year-old boy murdered by his grandparents twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4f8b1ae1d8dfe7d8/69869b10adae44f5e6544143/71311470.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Murdered Boy Gets Superman Logo On His Memorial After All > Sponsored content. 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Worth Your Time is TIME's culture recommendation newsletter, edited by culture editor Eliza Berman. Twice a week it surfaces the books, shows, films and ideas TIME's editors think are worth your attention, and explains why. It is free at time.com/newsletters. #### Does TIME have a culture newsletter? Yes. Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters.  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Jul 9, 2014 5:48 PM UTC  CHICAGO - JUNE 27: A moviegoer wearing his Superman tee-shirt is seen in the lobby prior to watching the new Superman Returns movie on June 27, 2006 in Chicago, Illinois. The theater had a special showing of the much anticipated new Superman movie at 10pm. (Photo by Tim Boyle/Getty Images) CHICAGO - JUNE 27: A moviegoer wearing his Superman tee-shirt is seen in the lobby prior to watching the new Superman Returns movie on June 27, 2006 in Chicago, Illinois. The theater had a special showing of the much anticipated new Superman movie at 10pm. (Photo by Tim Boyle/Getty Images) Tim Boyle—Getty Images  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Jul 9, 2014 5:48 PM UTC After initially [saying](http://time.com/2963473/memorial-to-murdered-boy-denied-request-to-use-superman-logo/) the famous Superman “S” logo could not be used on a young boy’s memorial statue, DC Entertainment has reversed its decision. Jeffrey Baldwin, 5, was starved to death by his grandparents—they were later convicted of second-degree murder— in 2002\. His family said he loved to dress up like a superhero and pretend to fly, so Ottawa resident Todd Boyce raised money for a statue that would depict the young boy as his beloved Man of Steel. But DC Entertainment refused to grant the rights to use the iconic “S” shield logo on his memorial. On Wednesday, however, the company changed its tune.“We are honored by the relationship that our fans have with our characters, and fully understand the magnitude of their passion. We take each request seriously and our heartfelt thoughts go out to the victims, the family and those affected,” according to a statement from the company.“DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this, and at times have reconsidered our initial stance.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2970048/superman-logo-boy-memorial-statue/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2970048/superman-logo-boy-memorial-statue/"},"headline":"Murdered Boy Gets Superman Logo On His Memorial After All","datePublished":"2014-07-09T17:48:46.000Z","dateModified":"2026-04-13T08:55:37.972Z","description":"DC Entertainment will now allow the Superman \"S\" to appear on the gravestone of a 5-year-old boy murdered by his grandparents","url":"https://time.com/2970048/superman-logo-boy-memorial-statue/","keywords":["Living","Murder","Crime","memorial","Logo","Superman"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4f8b1ae1d8dfe7d8/69869b10adae44f5e6544143/71311470.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4f8b1ae1d8dfe7d8/69869b10adae44f5e6544143/71311470.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"U.S. Anticipates Return Of \"The Man Of Steel\"","caption":"U.S. Anticipates Return Of \"The Man Of Steel\"","creditText":"Tim Boyle—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2970048/superman-logo-boy-memorial-statue/","name":"Murdered Boy Gets Superman Logo On His Memorial After All"}}]}] ```