--- title: J. Crew Introduces New Smallest Size '000' in Vanity-Sizing Trend description: Looking for something smaller than zero, or even double zero? canonical: https://time.com/2970046/j-crew-000-small-size/ author: Joan E. Greve article:opinion: false article:content_tier: free article:published_time: 2014-07-09T20:33:00.000Z article:modified_time: 2026-04-13T08:55:37.921Z og:title: J. Crew Introduces New Smallest Size '000' in Vanity-Sizing Trend og:description: Looking for something smaller than zero, or even double zero? og:url: https://time.com/2970046/j-crew-000-small-size/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7d65178a72cf2c97/69869b1c169ab071b827a47a/j-crew-000-size.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: J. Crew Shopping Bag og:type: article twitter:card: summary_large_image twitter:title: J. Crew Introduces New Smallest Size '000' in Vanity-Sizing Trend twitter:description: Looking for something smaller than zero, or even double zero? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7d65178a72cf2c97/69869b1c169ab071b827a47a/j-crew-000-size.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # J. Crew Introduces a Size _Smaller_ Than XXS > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Worth Your Time: Reference Facts and FAQ ### Definition Worth Your Time is one of seven email newsletters published by TIME, the news organization founded in 1923. A weekly guide to what to watch, read, and more. Worth Your Time is a curated guide to the culture worth knowing, from the biggest conversations of the moment to the books, shows, ideas and discoveries worth your attention. 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Worth Your Time is TIME's culture newsletter, published weekly. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=e4c15224-edd4-4f60-8c49-60915f684c29&cr=time-nl-worth-2026q3-v1) by [Joan E. Greve](https://time.com/author/joan-greve/) ## Joan E. Greve Jul 9, 2014 8:33 PM UTC  A women holds a J. Crew shopping bag. A women holds a J. Crew shopping bag. Bloomberg—Bloomberg/Getty Images by [Joan E. Greve](https://time.com/author/joan-greve/) ## Joan E. Greve Jul 9, 2014 8:33 PM UTC You know how it is when you’re in a dressing room and even the smallest size available is still too baggy? What, that’s never happened to you? Well, just in case you know someone who is too small for a XXS or ’00,’ J. Crew has introduced a new [‘000’ size](https://www.jcrew.com/sizecharts/main.jsp) for women with a 30.5″ bust and a mere 23″ waist. What does someone with a waist that small look like? Probably a little like [Keira Knightly](http://www.telegraph.co.uk/news/features/10678020/Keira-Knightleys-waist-sensation-lets-not-be-waspish.html) who is famous for her waspy middle. Or [burlesque star Dita von Teese](http://www.dailymail.co.uk/femail/article-2218531/Burlesque-star-Dita-Von-Teese-admits-looking-better-40-20.html) who says she’s been wearing a corset for decades to keep her 22-inch waist as she ages. However, the retailer has received some criticism for introducing the triple zero or ‘XXXS’ size. “J.Crew’s vanity sizing has reached a whole new level of crazy,” [wrote](http://racked.com/archives/2014/07/02/jcrew-introduces-size-000.php) the fashion blog Racked. “What’s next, negative numbers?” But is a triple zero really that much smaller than a regular ‘0’? After all, a ’00’ or a ‘0’ can range from a 22′ to a 25′ inch waist depending on the brand. And the fashion industry has long been accused of vanity sizing, a downwards trend in size numbers in recent decades despite the average woman becoming heavier over the same time period. According to the 2003 SizeUSA study, the average woman is about 5’4″ and 150 pounds, which is 20 pounds heavier than 40 years ago. “According to standard size measurements, that average 155 pound woman should be wearing a size 16, but thanks to vanity-sizing, she’s probably buying a size 10 or 12,” Jim Lovejoy, the industry director for the SizeUSA survey, told [Newsweek](http://www.newsweek.com/fashion-designers-introduce-less-zero-sizes-112005). “Most companies aren’t using the standard ASTM \[American Society for Testing and Materials\] sizes any more. Sizes have been creeping up a half inch at a time so that women can fit into smaller sizes and feel good about it.” But J. Crew insists that the new ‘000’ size has nothing to do with vanity. “We are simply addressing the demand coming from Asia for smaller sizes than what we had carried,” a J. Crew spokesperson told [Today](http://www.today.com/style/tight-fit-popular-retailer-j-crew-introduces-size-000-1D79904036). “Our sizes typically run big and the Asia market tends to run small.” And it’s true that all that vanity sizing has left the truly small out in the cold and not just in Asia. Nicole Miller introduced a size 0 (25½-inch waist) about 15 years ago because the company had a strong presence in California there was lots of demand from their Asian customers for something smaller. In the meantime, we’ve all gotten used to the idea of a size zero—and thanks to vanity sizing more of us can fit into one. Even the double zero doesn’t look as strange as it used to. So who knows, maybe sizes will keep creeping into the negative side of the number line and we’ll all be some kind of zero. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2970046/j-crew-000-small-size/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2970046/j-crew-000-small-size/"},"headline":"J. Crew Introduces a Size Smaller Than XXS","datePublished":"2014-07-09T20:33:00.000Z","dateModified":"2026-04-13T08:55:37.921Z","description":"It's for those with a 23 inch waist","url":"https://time.com/2970046/j-crew-000-small-size/","keywords":["Living","Retail","fashion","Clothes","000"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7d65178a72cf2c97/69869b1c169ab071b827a47a/j-crew-000-size.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Joan E. 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