TIME Business

Worst Happy Hour Ever: Coors Light Scavenger Hunt Sparks Police Investigation

Canadian marketing stunt fizzles out after a "suspicious package" concern caused a traffic snarl

Coors Light Canada had to end a scavenger hunt earlier than expected after a box attached to a railing near one of Toronto’s busiest intersections sparked a police investigation and traffic jam because it looked like a suspicious package just after 5:00 p.m. on Monday, July 7, Global News and CTV News report.

The Toronto Transit Commission tweeted that the situation was “all clear” around 7:15 p.m.

The stunt, dubbed “#searchandrescue,” was designed for consumers to find boxes containing prizes. On Twitter, the brand apologized for any inconvenience commuters may have experienced and announced the promotion was over:

 

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