Coors Light Canada had to end a scavenger hunt earlier than expected after a box attached to a railing near one of Toronto’s busiest intersections sparked a police investigation and traffic jam because it looked like a suspicious package just after 5:00 p.m. on Monday, July 7, Global News and CTV News report.
The Toronto Transit Commission tweeted that the situation was “all clear” around 7:15 p.m.
The stunt, dubbed “#searchandrescue,” was designed for consumers to find boxes containing prizes. On Twitter, the brand apologized for any inconvenience commuters may have experienced and announced the promotion was over:
More Must-Reads From TIME
- Why We're Spending So Much Money Now
- The Fight to Free Evan Gershkovich
- Meet the 2024 Women of the Year
- John Kerry's Next Move
- The Quiet Work Trees Do for the Planet
- Breaker Sunny Choi Is Heading to Paris
- Column: The Internet Made Romantic Betrayal Even More Devastating
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Olivia B. Waxman at olivia.waxman@time.com