By Olivia B. Waxman
July 8, 2014

Coors Light Canada had to end a scavenger hunt earlier than expected after a box attached to a railing near one of Toronto’s busiest intersections sparked a police investigation and traffic jam because it looked like a suspicious package just after 5:00 p.m. on Monday, July 7, Global News and CTV News report.

The Toronto Transit Commission tweeted that the situation was “all clear” around 7:15 p.m.

The stunt, dubbed “#searchandrescue,” was designed for consumers to find boxes containing prizes. On Twitter, the brand apologized for any inconvenience commuters may have experienced and announced the promotion was over:

.@coorslightca@TTCnotices Awesome. You’re the reason it took me an extra 20 minutes to get home from work. I’ll continue avoiding your beer

— andy gardner (@plorry) July 7, 2014

 

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