Apple CEO Marches in Gay Pride Parade

Apple goes rainbow.

Tim Cook joined more than 4,000 of his Apple employees marching in the San Francisco Gay Pride Parade on Sunday.

Apple’s showing under the slogan “Apple Pride” was one of the strongest corporate presences at the annual parade that this year marked the 45th anniversary of the Stonewall riots credited with kicking off the gay rights movement.

The tech giant has long sided with the LGBT community, releasing a video in 2011 supporting the Trevor Project, a charity aimed at preventing LGBT youth suicide.

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team