--- title: Beauty: Here's the Same Woman Photoshopped in 25 Different Countries description: These photoshop artists had very different beautfy ideals based on cultural ideals and personal tastes canonical: https://time.com/2934434/this-is-what-the-same-woman-looks-like-photoshopped-in-different-countries/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2014-06-27T21:30:25.000Z article:modified_time: 2026-08-04T07:44:25.620Z og:title: Beauty: Here's the Same Woman Photoshopped in 25 Different Countries og:description: These photoshop artists had very different beautfy ideals based on cultural ideals and personal tastes og:url: https://time.com/2934434/this-is-what-the-same-woman-looks-like-photoshopped-in-different-countries/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt290b20fa9a37cdc3/698699bd3bc9991a781a44ee/esther-honig-photoshop-philippines.jpg?branch=production&width=1031&quality=75&auto=webp&crop=16:9 og:image:width: 1031 og:image:height: 580 og:image:alt: Esther Honig Photoshop Before and After og:type: article twitter:card: summary_large_image twitter:title: Beauty: Here's the Same Woman Photoshopped in 25 Different Countries twitter:description: These photoshop artists had very different beautfy ideals based on cultural ideals and personal tastes twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt290b20fa9a37cdc3/698699bd3bc9991a781a44ee/esther-honig-photoshop-philippines.jpg?branch=production&width=1031&quality=75&auto=webp&crop=16:9 ---  # This Is What the Same Woman Looks Like Photoshopped in Different Countries > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ## Video: Is Makeup Worth the Cost? MONEY [Watch (HLS stream): Is Makeup Worth the Cost? MONEY](https://cdn.jwplayer.com/manifests/spCRoQql.m3u8) (1:50)  _Published 2017-05-24. Permanent beauty is a growing trend. But is it worth the cost?_ by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 27, 2014 9:30 PM UTC  Philippines (left), Original Photo (right) Philippines (left), Original Photo (right)Courtesy of Esther Honig by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 27, 2014 9:30 PM UTC We’ve become accustomed to seeing photoshopped images in media. But journalist Esther Honig decided to do something a little different. She wanted to conduct a little experiment in beauty ideals so she sent the same picture of herself to Photoshop artists in 25 different countries with a simple request: make me beautiful. What she got back was 25 different versions of herself: The artists changed everything from her eye color to her makeup to her skin tone. The recently released “My project, _Before & After_,” examines how these standards vary across cultures on a global level,” Honig wrote [on her website.](http://www.estherhonig.com/#!before--after-/cvkn) It should be noted, however, that the results of her experiment don’t necessarily embody the typical attractiveness standards for an entire culture or country. The images reflect the tastes and skill level of each of the photoshop artists Honig commissioned. The U.S. example, for instance, does not look anything like what you’ll see in most fashion magazines or ads, but it is distinct from the images from other countries. “\[All of the photos\] are intriguing and insightful in their own right; each one is a reflection of both the personal and cultural concepts of beauty that pertain to their creator,” she writes. “Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more illusive.” What is clear from the wide range of results is that there is no singular definition of what is beautiful. The standard varies according not only to country but to culture and individual preferences. TIME has gathered just some of the examples. _Read next:_ [_Here’s What 20 Famous Women Think About Feminism_](http://time.com/3419148/heres-what-18-famous-women-think-about-feminism/?xid=time%5Freadnext)  Argentina (left), Original Photo (right) Courtesy of Esther Honig  Australia (left), Original Photo (right) Courtesy of Esther Honig  Bangladesh (left), Original Photo (right) Courtesy of Esther Honig  Philippines (left), Original Photo (right) Courtesy of Esther Honig  Bulgaria (left), Original Photo (right) Courtesy of Esther Honig  Germany (left), Original Photo (right) Courtesy of Esther Honig  India (left), Original Photo (right) Courtesy of Esther Honig  Kenya (left), Original Photo (right) Courtesy of Esther Honig  Morocco (left), Original Photo (right) Courtesy of Esther Honig  U.S.A. 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