--- title: France World Cup Team Made a Yo description: The French soccer team made a "Yo" account to talk to fans during the World Cup canonical: https://time.com/2934052/the-french-world-cup-team-made-a-yo-account-to-yo-with-fans/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-06-27T17:54:18.000Z article:modified_time: 2026-04-13T07:11:13.206Z og:title: France World Cup Team Made a Yo og:description: Or, in French, le "yo" og:url: https://time.com/2934052/the-french-world-cup-team-made-a-yo-account-to-yo-with-fans/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf54af9285df8d3c1/698699abe53aba4d684d35bf/451258432.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Ecuador v France: Group E - 2014 FIFA World Cup Brazil Rio de Janeiro og:type: article twitter:card: summary_large_image twitter:title: France World Cup Team Made a Yo twitter:description: Or, in French, le "yo" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf54af9285df8d3c1/698699abe53aba4d684d35bf/451258432.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # The French World Cup Team Made a 'Yo' Account to 'Yo' With Fans by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 27, 2014 5:54 PM UTC  Olivier Giroud of France applauds during the 2014 FIFA World Cup Brazil Group E match between Ecuador and France Olivier Giroud of France applauds during the 2014 FIFA World Cup Brazil Group E match between Ecuador and FranceIan MacNicol—Getty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 27, 2014 5:54 PM UTC Yo—an[ über viral new app](http://time.com/2894862/yo-app-messenger/) that was programmed in eight hours, has already had a major security breach, and literally only lets people send the message “Yo”—probably isn’t the future of communication. But the French soccer team decided to take part in the cultural zeitgeist and [send the message to their fans during the World Cup.](http://techcrunch.com/2014/06/25/le-yo/) French social media agency KRDS created an “EquipedeFrance” account for the French team that aimed to say le Yo to its followers every time they scored a goal Thursday against Ecuador. (Which happened, not one time. [The score was 0-0.](http://www.theguardian.com/football/2014/jun/25/ecuador-france-world-cup-2014-group-e-match-report)) “A single ‘yo’ can mean many things,” KRDS head of mobile strategy [Emilien Coquard told Digiday.](http://digiday.com/brands/french-soccer-team-says-yo-fans/) Maybe fans will have a chance to unpack its many meanings when France plays again in round 16. Now if only Uruguay’s team had made a Yo account that alerted fans every time Luis Suarez bit somebody… ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2934052/the-french-world-cup-team-made-a-yo-account-to-yo-with-fans/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2934052/the-french-world-cup-team-made-a-yo-account-to-yo-with-fans/"},"headline":"The French World Cup Team Made a 'Yo' Account to 'Yo' With Fans","datePublished":"2014-06-27T17:54:18.000Z","dateModified":"2026-04-13T07:11:13.206Z","description":"So it can \"Yo\" after every goal","url":"https://time.com/2934052/the-french-world-cup-team-made-a-yo-account-to-yo-with-fans/","keywords":["Newsfeed","Tech","France","Sports topic","apps","Soccer","World Cup"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf54af9285df8d3c1/698699abe53aba4d684d35bf/451258432.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf54af9285df8d3c1/698699abe53aba4d684d35bf/451258432.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Ecuador v France: Group E - 2014 FIFA World Cup Brazil Rio de Janeiro","caption":"Ecuador v France: Group E - 2014 FIFA World Cup Brazil Rio de Janeiro","creditText":"Ian MacNicol—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2934052/the-french-world-cup-team-made-a-yo-account-to-yo-with-fans/","name":"The French World Cup Team Made a 'Yo' Account to 'Yo' With Fans"}}]}] ```