Americans have rekindled their love affair with butter. The Wall Street Journal reports that the average American downs nearly 23 sticks of butter a year, pulling ahead of margarine for the third year running. The reversal in tastes coincides with a growing backlash against processed foods and new research suggesting that fat might have been unfairly singled out for vilification.
But don’t call it a comeback. Butter consumption today has got nothing on the roaring twenties, when the average American used to spread, melt and eat it with abandon, downing 18 pounds, or roughly 72 sticks a year.
Stocks were up, butter was booming and nobody saw the crash coming.