--- title: Breaking Bad is the Most Binge-Watched TV Show, Study Says description: If you're saying I'm watching too much of this show: Tread lightly canonical: https://time.com/2924105/breaking-bad-is-the-most-binge-watched-tv-show-ever-study-finds/ author: Abby Abrams article:opinion: false article:content_tier: free article:published_time: 2014-06-25T22:04:27.000Z article:modified_time: 2026-02-21T08:37:58.130Z article:section: Entertainment og:title: Breaking Bad is the Most Binge-Watched TV Show, Study Says og:description: If you're going to bing-watch "Breaking Bad", tread lightly. og:url: https://time.com/2924105/breaking-bad-is-the-most-binge-watched-tv-show-ever-study-finds/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt709238089ff0627a/69869580169ab03dcc279afd/bryan-cranston-breaking-bad.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Bryan Cranston Breaking Bad og:type: article twitter:card: summary_large_image twitter:title: Breaking Bad is the Most Binge-Watched TV Show, Study Says twitter:description: If you're going to bing-watch "Breaking Bad", tread lightly. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt709238089ff0627a/69869580169ab03dcc279afd/bryan-cranston-breaking-bad.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # _Breaking Bad_ Is the Most Binge-Watched TV Show Ever, Study Finds by [Abby Abrams](/author/abby-abrams/) ## Abby Abrams Jun 25, 2014 10:04 PM CUT  This image released by AMC shows Walter White, played by Bryan Cranston, in a scene from the second season of "Breaking Bad." This image released by AMC shows Walter White, played by Bryan Cranston, in a scene from the second season of "Breaking Bad."Ursula Coyote—AMC/AP by [Abby Abrams](/author/abby-abrams/) ## Abby Abrams Jun 25, 2014 10:04 PM CUT Apparently the blue meth on _Breaking Bad_ isn’t the only addictive thing about the show. [TiVo](http://investor.tivo.com/phoenix.zhtml?c=106292&p=irol-newsArticle&ID=1888632&highlight= "undefined")‘s latest analysis of consumer watching habits found that the tale of mild-mannered chemistry teacher Walter White’s transformation into drug kingpin Heisenberg is the most “binge-watched” show–with “binge” defined as three or more episodes per day, which is certainly on the less extreme end of the spectrum. In the survey, 91% of people said that they had binge-watched a show at some point, [NBC](http://www.nbcnews.com/tech/internet/one-who-binges-breaking-bad-most-binge-watched-show-study-n139821 "undefined") reports, and 35% said they had binge-watched _Breaking Bad._ Close behind were Netflix drama _House of Cards_ with 29%, and HBO epic _Game of Thrones_ at 25%. The most popular genres for binging, according to the study, are dramas and crime dramas, followed by reality, sitcoms and home improvement programming. Binge-watching was also heavily influenced by easy access to the shows. _Breaking Bad_, which ended its run last September, experienced a surge in viewers trying to “catch up” before the final season’s finale. More than half of the respondents reported that they never or rarely binge-watched in the company of others. And as for that three-episode definition, a significant portion of respondents know that’s amateur hour: 14% said they had watched an entire season of a show in a single week. So, next time you want to finish a season in a few days, just channel your inner Walter White and tell yourself: “We’re done when I say we’re done.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2924105/breaking-bad-is-the-most-binge-watched-tv-show-ever-study-finds/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2924105/breaking-bad-is-the-most-binge-watched-tv-show-ever-study-finds/"},"headline":"Breaking Bad Is the Most Binge-Watched TV Show Ever, Study Finds","datePublished":"2014-06-25T22:04:27.000Z","dateModified":"2026-02-21T08:37:58.130Z","description":"If you're saying I'm watching too much of this show: Tread lightly","url":"https://time.com/2924105/breaking-bad-is-the-most-binge-watched-tv-show-ever-study-finds/","keywords":["breaking bad","entertainment","TV"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt709238089ff0627a/69869580169ab03dcc279afd/bryan-cranston-breaking-bad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Abby Abrams","jobTitle":null,"url":"https://time.com/author/abby-abrams/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt709238089ff0627a/69869580169ab03dcc279afd/bryan-cranston-breaking-bad.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Bryan Cranston Breaking Bad","caption":"Bryan Cranston Breaking Bad","creditText":"Ursula Coyote—AMC/AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2924105/breaking-bad-is-the-most-binge-watched-tv-show-ever-study-finds/","name":"Breaking Bad Is the Most Binge-Watched TV Show Ever, Study Finds"}}]}] ```