Bryan Cranston Breaking Bad
This image released by AMC shows Walter White, played by Bryan Cranston, in a scene from the second season of "Breaking Bad."  Ursula Coyote—AMC/AP

Breaking Bad Is the Most Binge-Watched TV Show Ever, Study Finds

Jun 25, 2014

Apparently the blue meth on Breaking Bad isn't the only addictive thing about the show.

TiVo's latest analysis of consumer watching habits found that the tale of mild-mannered chemistry teacher Walter White's transformation into drug kingpin Heisenberg is the most "binge-watched" show--with "binge" defined as three or more episodes per day, which is certainly on the less extreme end of the spectrum.

In the survey, 91% of people said that they had binge-watched a show at some point, NBC reports, and 35% said they had binge-watched Breaking Bad. Close behind were Netflix drama House of Cards with 29%, and HBO epic Game of Thrones at 25%.

The most popular genres for binging, according to the study, are dramas and crime dramas, followed by reality, sitcoms and home improvement programming. Binge-watching was also heavily influenced by easy access to the shows. Breaking Bad, which ended its run last September, experienced a surge in viewers trying to "catch up" before the final season's finale.

More than half of the respondents reported that they never or rarely binge-watched in the company of others. And as for that three-episode definition, a significant portion of respondents know that's amateur hour: 14% said they had watched an entire season of a show in a single week.

So, next time you want to finish a season in a few days, just channel your inner Walter White and tell yourself: "We’re done when I say we’re done."

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