Google ended its annual I/O developer conference keynote with the peculiar announcement that it would be giving all attendees a piece of cardboard. It’s in support of a new virtual reality app for Android phones, appropriately called Cardboard, that Google says will allow people to “experience virtual reality in a simple, fun and inexpensive way.”
What that means is you boot up this app on your phone, stick your phone in a piece of actual cardboard, cut out some eye sockets in said cardboard, then stick your face in the low-tech device. You may recall this application from the time your parents let you play with a refrigerator box when you were five.
The app, which seems to be a real thing, includes the ability to look at popular Google services such as YouTube and Google Earth in a VR environment. Google has even offered some handy instructions for how to engineer your own cardboard mask. While the competing Oculus Rift virtual reality device costs $350, Google says a Cardboard headset is absolutely free if you happen to have an extra large pizza box lying around.
If this seems to ridiculous to be real, remember that an app that does nothing except send people the word “Yo” was recently one of the top programs in Apple’s App Store. One man’s trash is another man’s next billion-dollar project.