--- ---  # _They Came Together_: Amy Poehler, Paul Rudd and David Wain Champion A New Era of Spoofs > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Jun 26, 2014 3:54 PM UTC  David Wain attends the premiere of "They Came Together" during the 2014 Los Angeles Film Festival on June 16, 2014 in Los Angeles David Wain attends the premiere of "They Came Together" during the 2014 Los Angeles Film Festival on June 16, 2014 in Los AngelesFrazer Harrison—WireImage / Getty Images  by [Lily Rothman](https://time.com/author/lily-rothman/)  ## Lily Rothman Rothman is managing editor at TIME. Jun 26, 2014 3:54 PM UTC When David Wain was growing up, he loved spoofs, like _Airplane!_, early Woody Allen movies and the Mel Brooks oeuvre. But, Wain — who directed and co-wrote the new rom-com spoof _They Came Together_, out June 27 — noticed something weird in the post-_Airplane!_ world. “_Airplane!_ specifically was an incredible touchstone for a whole generation and yet it wasn’t really followed up on all that much,” he tells TIME. “We hadn’t seen in a long time the next _Airplane!_ type movie.” If he has anything to say about it, that may be changing. When Wain and his co-writer, Michael Showalter, first conceived _They Came Together_, it was shortly after the release of their 2001 summer-camp comedy _Wet Hot American Summer_. _Wet Hot_ would eventually go on to become a cult favorite — Wain says he’s particularly proud that liking the movie is a litmus test for friendship for some fans, and word that [he’s working on a prequel ](http://www.laughspin.com/2014/06/18/david-wain-reveals-wet-hot-american-summer-prequel-details-on-late-night-with-seth-meyers-video/)had fans salivating earlier this month — but they found that, at the time, the studio that had originally seemed interested in their follow-up project wasn’t ready to commit. The idea was _They Came Together_, a spoof of rom-com cliches. They tried making it independently, but it didn’t happen. Eventually they got burned out. The project died. Many years and projects later, Paul Rudd and Amy Poehler — who had both appeared in _Wet Hot American Summer_ — participated in a staged reading of the _They Came Together_ script at the San Francisco Sketch Fest, just for fun. The response was so enthusiastic that the project came back to life, securing microbudget financing from Lionsgate, with Rudd and Poehler attached. But, Wain says, the rise of Rudd and Poehler wasn’t the only thing that had happened in the intervening years, though it certainly helped. Today, he says, absurdist comedy is more likely to catch on beyond the “cult” label that has stuck to so many of his past projects. “We’ve made something now that either the audience has caught up with or we’ve caught up with how to deliver it,” Wain says. And one of the reasons for that change in the comedy vogue has little to do with mainstream Hollywood. “YouTube has made a wider range of comedy more available to more people who want to see it and seek it out. It’s allowed people to look at web series and more TV shows and movies and shorts,” he says. “It’s a good thing.” It’s not that there have been no spoofs since _Airplane!_ — Wain says he’s a fan of _Walk Hard_ and _MacGruber_ in particular — but that the spoofs that have been successful, like the _Scary Movie_ franchise, have largely fallen into what he sees as a slightly different category. Wain draws a distinction between broader, absurdist genre spoofs and catch-that-reference comedy; _They Came Together_ strives for the former. (It doesn’t always stay on that side of the line, however, particularly with its heavy reliance on the plot of _You’ve Got Mail_.) “One of the things I find so interesting about _Airplane!_ is, sort of like _Wet Hot American Summer_, it was not a spoof of a movie anyone had ever seen or cared about. It was a spoof of this random forgotten disaster movie. That’s I think why it’s so enduring and universal. It has nothing to do with ‘you saw that movie _Zero Hour_ and now you want to see _Airplane_ _!_’ It’s its own thing,” he says. “That was exactly what we were going for with _They Came Together_. It’s on its own. You don’t have to care or like or have any opinion about romantic comedies in order to like it.” The goal is to create your own catchphrases despite being a spoof (something _Wet Hot_ managed handily, even if it took a few years to get there) rather than encourage viewers to hark back to the thing you’re making fun of. Wain knows that there will always be people who don’t like that kind of comedy — “Some people are so befuddled and hateful of it, because they can’t imagine why anyone else is laughing at it, because it’s so stupid or so banal” — but, more and more, he can do without them. And besides, he says, when it comes to _They Came Together,_ the spoof isn’t just for people who really want to make fun of rom-coms. In fact, you might not want to make for of them at all. “Underneath it all, it’s still intended to work as a romantic comedy,” he says. “Despite the fact that we undercut everything, I personally still find myself rooting for Paul Rudd and Amy Poehler to make it through and get together.” They Came Together: Amy Poehler, Paul Rudd, David Wain, Spoofs Return ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2922989/david-wain-talks-amy-poehler-paul-rudd-and-the-art-of-the-spoof/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2922989/david-wain-talks-amy-poehler-paul-rudd-and-the-art-of-the-spoof/"},"headline":"They Came Together: Amy Poehler, Paul Rudd and David Wain Champion A New Era of Spoofs","datePublished":"2014-06-26T15:54:39.000Z","dateModified":"2026-02-21T08:37:33.025Z","description":"The 'Wet Hot American Summer' director discusses his new film","url":"https://time.com/2922989/david-wain-talks-amy-poehler-paul-rudd-and-the-art-of-the-spoof/","keywords":["movies","Amy Poehler","Comedy","paul rudd"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb12c8b4e0b2c51ca/6986993ed0b6f249bc305019/wain.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Lily Rothman","jobTitle":"Rothman is managing editor at TIME.","url":"https://time.com/author/lily-rothman/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb12c8b4e0b2c51ca/6986993ed0b6f249bc305019/wain.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"David Wain","caption":"David Wain","creditText":"Frazer Harrison—WireImage / Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2922989/david-wain-talks-amy-poehler-paul-rudd-and-the-art-of-the-spoof/","name":"They Came Together: Amy Poehler, Paul Rudd and David Wain Champion A New Era of Spoofs"}}]}] ```