There is nothing like a commercial for home improvement to get the tears flowing. “The Perfect Daughter,” a new commercial for ProMart Homecenter, shows the touching story of a father who takes it upon himself to make his daughter happy.
The commercial has no words, nor does it need any. Director Ricardo Chadwick meshes the two seemingly-unrelated themes, home improvement and family love, into a short sequence of what looks like a feature film. Fahrenheit DDB from Lima, Peru produced the advertisement. The commercial recently won a silver Lion in Film in Cannes last week, according to Adweek.
Take a look.