Both San Francisco and Los Angeles campaigned to host the movie-memorabilia and art museum, but "aggressive" lobbying by Chicago won Lucas over
After sort of retiring from Hollywood in 2012, director George Lucas has announced that he will open a museum in Chicago showcasing both his 40-year career as a filmmaker and the extensive art collection he amassed along the way.
Some have criticized the museum as a monument to hubris, but perhaps he’s earned it. Few dispute that Lucas has established himself as one of the successful and influential figures in the history of American cinema: this is the man, after all, who gave us Star Wars and Indiana Jones.
The Lucas Museum of Narrative Art is slated to open in 2018 next to Soldier Field. Lucas will put down at least $700 million to finance its construction. In addition to paraphernalia from the sets of Lucas’ films, the museum will house his immense collection of American art by painters Norman Rockwell, N.C. Wyeth and others.
He said in a statement that choosing the planned museum’s location proved a “difficult decision,” and only came after fierce bidding between Chicago, Los Angeles and San Francisco. The latter was his first choice — he grew up across the San Francisco–Oakland Bay Bridge in the sleepy town of Modesto — but he turned his attention elsewhere when he couldn’t nab a desired location on the city’s waterfront.
A social media campaign led by Los Angeles Mayor Eric Garcetti to bring the museum to the crucible of American cinema apparently failed to compete with Chicago’s lobbying effort, which the Chicago Tribune described as “aggressive.” (Personal factors may have directed Lucas’ choice as well — Mellody Hobson, whom he married last summer, grew up in the city.)
“This is a milestone for the city, but it is just one milestone on a journey as we build this new museum,” Chicago Mayor Rahm Emanuel said when announcing the decision.
Chicago welcomed a record 46.37 million tourists in 2012.