The Microsoft Corp. Surface Pro 3 tablet computer is displayed during an event in New York, U.S., on Tuesday, May 20, 2014.
Jin Lee/Bloomberg—Getty Images
By Victor Luckerson
June 24, 2014

Microsoft is once again throwing huge sums of money at customers to try to convince them to buy its products. The company is offering up to $650 toward the purchase of its new Surface Pro 3 to customers that trade in a MacBook Air that’s in decent condition. The deal, which runs through July 31, is only available in Microsoft’s physical retail stores.

The Surface Pro 3 has been billed by Microsoft as a true laptop-tablet hybrid. That Microsoft is targeting the MacBook Air rather than the iPad with the new promotion indicates the company believes its new product can go toe-to-toe with laptops in terms of functionality.

Even in the best-case scenario where a customer gets the full $650 deal (the actual discount depends on the model of MacBook and its working condition), the cheapest model of the Surface Pro 3, at $799, will still require $150 out of pocket. MacBook Airs start a bit pricier at $899, but the base model has 128GB of internal memory compared to the entry-level Surface Pro 3’s 64GB.

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