Coffee company adding three handcrafted sodas to its cold-beverage menu at more than 3,000 U.S. stores.
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Starbucks is adding three handcrafted sodas to its cold-beverage menu at more than 3,000 U.S. stores, an expansion by the coffeehouse giant that has increasingly diversified to offer more drinks outside its core business.
The company this week will begin to sell three sodas—Spiced Root Beer, Golden Ginger Ale and Lemon Ale—in 16 states mostly located in the South and Southwest.
The sodas are made by the retailer’s baristas using a machine called Fizzio, which carbonates the sodas but can also add carbonation to ice teas and other drinks. Drinks are made to order and take about a minute and a half to complete—roughly the same amount of time for the other drinks made behind the company’s coffee bars.
The move by Starbucks to enter the roughly $415 billion global carbonated beverage market comes as the coffee giant has expanded its menu to offer more teas, smoothies and other drinks in recent years.