TIME Advertising

‘Banned’ Grey Poupon Commercial Is Gross, Hilarious


A parody commercial for Grey Poupon mustard has racked up close to 2 million views on YouTube with a humorous take on the brand’s pronunciation. The ad, above, asks “What do you Poupon?” (Say it to yourself out loud.) The answers, delivered by sketch comedians, include “I Poupon my kids’ lunches” and “I Poupon my fingers.” The viral video was created by comedy group Online Broadcast Virtual Station, which has no link to Kraft, the brand’s owner, or its advertising agency, Crispin Porter + Bogusky. The actual advertising for Grey Poupon has recently drawn on its classic line “Pardon me, do you have any Grey Poupon?” while adding extravagant twists like car chases. The company’s new (real) slogan is “Spread good taste.”


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