The Washington Redskins lost their trademark (pending appeal) on Wednesday after a federal agency ruled that the football team’s name is “disparaging to Native Americans.”
While the team will no longer have exclusive rights to its name, it is far from the last business to use Native American imagery in its merchandise. The United States Patent and Trademark Office categorizes all logos by the images they contain. Those records include over 600 active trademarks for insignia that feature Native American men and women, registered to 450 different companies. In most cases, no one is accusing these companies of disparagement. If faced with an action the agency evaluates whether trademarks were disparaging at the time of their registration.
Here’s a look at all the Native American imagery trademarked in the U.S. from the now-defunct Redskins logo to Land O’Lakes butter and American Spirit cigarettes.
Tap or mouse over a logo to see the owner and description.