If you thought sitcoms were 22 minutes long, think again. This amazing ad for HelloFlo tells a full coming-of-age story (complete with beginning, middle and end) in just over 2 minutes.
It’s so great to see an ad that is both hilarious and insightful, and totally nails the awkwardness surrounding the first period. Extra points for resisting the schmaltzy “love yourself” messaging that seems to have infected most other ads aimed at women. Plus, a period starter-pack actually seems like a really smart product that young women actually need.
Watch it all the way to the end. The ketchup is the best part.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Charlotte Alter at charlotte.alter@time.com