--- title: World Cup Condom Caipirinha by Karex in Brazil description: World Cup-themed condom is in demand in Brazil. canonical: https://time.com/2894255/heres-the-official-world-cup-condom/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-06-19T11:24:02.000Z article:modified_time: 2026-04-13T07:10:53.365Z og:title: Here's The "Official" Condom of the World Cup og:description: Looks like Brazil's flag, tastes like Brazil's signature drink. og:url: https://time.com/2894255/heres-the-official-world-cup-condom/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf2ce8f27affb6d3e/69869814d0b6f27327304e84/chamada_camisinha_caipirinha_original.png?branch=production&width=270&quality=75&auto=webp&crop=16:9 og:image:width: 270 og:image:height: 152 og:image:alt: chamada_camisinha_caipirinha_original og:type: article twitter:card: summary_large_image twitter:title: Here's The "Official" Condom of the World Cup twitter:description: Looks like Brazil's flag, tastes like Brazil's signature drink. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf2ce8f27affb6d3e/69869814d0b6f27327304e84/chamada_camisinha_caipirinha_original.png?branch=production&width=270&quality=75&auto=webp&crop=16:9 ---  # Here's The "Official" World Cup Condom > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jun 19, 2014 11:24 AM UTC  DKT International  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jun 19, 2014 11:24 AM UTC The world’s biggest condom maker Karex claims its World Cup-themed condom is in high demand at the FIFA tournament in Brazil, [The](http://online.wsj.com/articles/condom-maker-scores-at-brazils-world-cup-1403088314)[ _Wall Street Journal_](http://online.wsj.com/articles/condom-maker-scores-at-brazils-world-cup-1403088314) reports. The yellow and green condoms are supposed to [look like](http://metro.co.uk/2014/05/16/seriously-the-official-world-cup-brazil-condom-has-been-released-4729846/) the Brazilian flag and are supposed to taste like a Caipirinha, the country’s national cocktail made with sugar, lime, and cachaca (a sugar-cane-based Brazilian white rum). The family planning and HIV-prevention non-profit DKT International ordered the condoms, which are being distributed via the brand Prudence, to promote safe sex during the sporting event. About 700,000 packs of three have been sold since they debuted in February, and an additional 864,000 have been distributed this week, [_The Wall Street Journal_ reports](http://online.wsj.com/articles/condom-maker-scores-at-brazils-world-cup-1403088314). Available in Brazilian pharmacies and supermarkets, each pack costs $1.39. Condom distribution was also part of a nationwide safe-sex campaign at the 2010 World Cup in South Africa due to the country’s HIV/AIDS epidemic. At the time, FIFA was [accused](http://www.washingtonpost.com/wp-dyn/content/article/2010/06/09/AR2010060903777.html) of airing ads for the reportedly higher-cost brand Durex over more affordable brands and repeatedly [denied](http://www.cnn.com/2010/WORLD/africa/06/25/aids.worldcup.southafrica/) allegations by sexual health charities that it was blocking the distribution of safe-sex materials at the event. Cape Town’s tourism organization [put](http://www.capetown.travel/content/page/tourism-champions) 160,000 condoms in hotel rooms in June 2010\. And a local doctor made headlines for working to offer latex condoms with [“teeth-like”](http://www.cnn.com/2010/WORLD/africa/06/20/south.africa.female.condom/) hooks designed to attach on a man’s penis and fight rape during the tournament. Earlier this week, Brazilian health officials [handed out](http://www.foxnews.com/health/2014/06/16/brazil-takes-advantage-world-cup-crowds-to-test-for-hiv/) condoms and tested people for HIV through the UNAIDs program “Protect the Goal” program. Recent [articles](http://www.reuters.com/article/2014/06/13/us-brazil-worldcup-hiv-idUSKBN0EO2FI20140613) about the 2014 World Cup have touted Brazil’s HIV/AIDS program as a [“model”](http://www.bbc.com/news/world-latin-america-18909529) for other developing countries. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2894255/heres-the-official-world-cup-condom/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2894255/heres-the-official-world-cup-condom/"},"headline":"Here's The \"Official\" World Cup Condom","datePublished":"2014-06-19T11:24:02.000Z","dateModified":"2026-04-13T07:10:53.365Z","description":"Looks like Brazil's flag, tastes like Brazil's signature drink.","url":"https://time.com/2894255/heres-the-official-world-cup-condom/","keywords":["Newsfeed","World Cup"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf2ce8f27affb6d3e/69869814d0b6f27327304e84/chamada_camisinha_caipirinha_original.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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