The yellow and green condoms are supposed to look like the Brazilian flag and are supposed to taste like a Caipirinha, the country’s national cocktail made with sugar, lime, and cachaca (a sugar-cane-based Brazilian white rum). The family planning and HIV-prevention non-profit DKT International ordered the condoms, which are being distributed via the brand Prudence, to promote safe sex during the sporting event.
About 700,000 packs of three have been sold since they debuted in February, and an additional 864,000 have been distributed this week, The Wall Street Journal reports. Available in Brazilian pharmacies and supermarkets, each pack costs $1.39.
Condom distribution was also part of a nationwide safe-sex campaign at the 2010 World Cup in South Africa due to the country’s HIV/AIDS epidemic. At the time, FIFA was accused of airing ads for the reportedly higher-cost brand Durex over more affordable brands and repeatedly denied allegations by sexual health charities that it was blocking the distribution of safe-sex materials at the event. Cape Town’s tourism organization put 160,000 condoms in hotel rooms in June 2010. And a local doctor made headlines for working to offer latex condoms with “teeth-like” hooks designed to attach on a man’s penis and fight rape during the tournament.
Earlier this week, Brazilian health officials handed out condoms and tested people for HIV through the UNAIDs program “Protect the Goal” program. Recent articles about the 2014 World Cup have touted Brazil’s HIV/AIDS program as a “model” for other developing countries.