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There's a New, Even More Epic Version of That Beats World Cup Ad

Jun 16, 2014

Beats Electronics upset sports marketing behemoths Nike and Adidas when it released a five-minute ad featuring a huge roster of soccer stars and other celebrities. Now Beats is trying to one-up itself with a new version of the of the ad that features a verse from Jay-Z. The hip-hop star raps over the X Ambassadors’ “Jungle,” the song used in the original ad. Though this version of the commercial is just a minute long, there’s still time for Neymar Junior, LeBron James and Lil Wayne to all make appearances.

The Jay-Z remix of “Jungle” will be available exclusively to subscribers of Beats Music for one week. Gaining an exclusivity window from such a prominent artist is a big win for Beats, which is competing against Spotify to control the music streaming space. Currently Beats Music has about 250,000 paying subscribers, while Spotify has 10 million.

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