This one features Jay-Z+ READ ARTICLE
Beats Electronics upset sports marketing behemoths Nike and Adidas when it released a five-minute ad featuring a huge roster of soccer stars and other celebrities. Now Beats is trying to one-up itself with a new version of the of the ad that features a verse from Jay-Z. The hip-hop star raps over the X Ambassadors’ “Jungle,” the song used in the original ad. Though this version of the commercial is just a minute long, there’s still time for Neymar Junior, LeBron James and Lil Wayne to all make appearances.
The Jay-Z remix of “Jungle” will be available exclusively to subscribers of Beats Music for one week. Gaining an exclusivity window from such a prominent artist is a big win for Beats, which is competing against Spotify to control the music streaming space. Currently Beats Music has about 250,000 paying subscribers, while Spotify has 10 million.