--- description: Watch our insider E3 Interview Sims Producer Ryan Vaughn on what The Sims 4 has has up its sleeves. title: The Sims 4 Insider E3 Interview image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1e28d643b8a3567f/698697b13617601d7390c9f6/ts4_live_1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # The Sims 4 Digs Emotionally Deeper by [Corey Protin](/author/corey-protin/) ## Corey Protin Update your preferences in [Account Settings](/account/preferences/) Close Jun 15, 2014 6:56 PM CUT  The Sims 4 releases on September 2nd 2014 The Sims 4 releases on September 2nd 2014Electronic Arts by [Corey Protin](/author/corey-protin/) ## Corey Protin Update your preferences in [Account Settings](/account/preferences/) Close Jun 15, 2014 6:56 PM CUT For years, the Sims franchise has not only served as a form of entertainment for millions, but as a means of escape from an unmanageable world and into a simulator world that lets you, as the tag line says, “Build. Buy. & Live.” Since September 2013, the franchise has sold more than 175 million copies worldwide. The game, which allows a player to customize his or her character’s destiny, has evolved into a cultural phenomenon extending beyond merely ‘play’; Sociologists have written papers on the Sims and it has become fodder for writers, journalists and bloggers to explore cultural trends. In this newest iteration of the franchise, Sims 4 packs in new features, including the ability to allow characters to embody a wider range of emotional states beyond just sad or happy. The emotion component now affects not only how your Sim character executes tasks, but also how you as a player manage him or her. The Sims 4 releases on Sept. 2. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2878537/the-sims-4-e3/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2878537/the-sims-4-e3/"},"headline":"The Sims 4 Digs Emotionally Deeper","datePublished":"2014-06-15T18:56:08.000Z","dateModified":"2026-04-13T08:02:32.397Z","description":"It's time to escape into the newest iteration of the Sims","url":"https://time.com/2878537/the-sims-4-e3/","keywords":["Tech","Video Games","e3","e3 2014"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1e28d643b8a3567f/698697b13617601d7390c9f6/ts4_live_1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Corey Protin","jobTitle":null,"url":"https://time.com/author/corey-protin/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1e28d643b8a3567f/698697b13617601d7390c9f6/ts4_live_1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"TheSims_4","caption":"The Sims 4 releases on September 2nd 2014","creditText":"Electronic Arts","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2878537/the-sims-4-e3/","name":"The Sims 4 Digs Emotionally Deeper"}}]}] ```