--- title: India's Most Viral Ad for MTS Telecom is Terrifying description: MTS Telecom uses the CGI dancing baby advertising trend in a terrifying ad that's going viral in India canonical: https://time.com/2870734/indias-most-viewed-ad-is-absolutely-horrifying/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-06-13T15:59:48.000Z article:modified_time: 2026-04-13T07:10:45.117Z og:title: India's Most Viewed Ad Is Absolutely Horrifying og:description: Stop with the CGI dancing babies! og:url: https://time.com/2870734/indias-most-viewed-ad-is-absolutely-horrifying/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte1e1fd7b905ad5cd/6986978936176075b690c9bc/screen-shot-2014-06-13-at-11-58-43-am.png?branch=production&width=511&quality=75&auto=webp&crop=16:9 og:image:width: 511 og:image:height: 287 og:image:alt: Screen Shot 2014-06-13 at 11.58.43 AM og:type: article twitter:card: summary_large_image twitter:title: India's Most Viewed Ad Is Absolutely Horrifying twitter:description: Stop with the CGI dancing babies! twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte1e1fd7b905ad5cd/6986978936176075b690c9bc/screen-shot-2014-06-13-at-11-58-43-am.png?branch=production&width=511&quality=75&auto=webp&crop=16:9 ---  # India's Most Viewed Ad Is Absolutely Horrifying > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 13, 2014 3:59 PM UTC  by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 13, 2014 3:59 PM UTC India’s “most-viewed ad,” [according to _Adweek_](http://www.adweek.com/adfreak/indias-most-viral-ad-ever-and-it-will-make-you-weep-humanity-158258), uses one of advertising’s most terrifying tropes: the dancing CGI baby. But the spot for mobile operator MTS Telecom, which accumulated almost [25 million YouTube views in 3 and a half months](https://www.youtube.com/watch?v=AzWK-x5WlXk), takes the uncanny valley to a new sordid level: Viewers are taken into the delivery room as an infant dances out of his mother’s _birth canal_ to the tune of Diana Ross’ “I’m Coming Out.” Get it? (Of course you do, it literally couldn’t get more literal than that). The minute-long spot, called“Born for the Internet,” tackles another disturbing element—that babies are probably more digitally savvy than their parents. The independent kidlet cuts his own umbilical cord, puts on his own shirt, grabs the doctor’s smartphone, takes a selfie (Snapchats won’t come until he’s at least 2 weeks old), and Google Maps his way out of there. MTS Telecom entered the ad in the Cannes Lions Festival — the Oscars of the ad world — and in spite of the terror it inflicts, it’s hard to discount the spot. The dextrous CGI baby is a polarizing force with die hard fans. According to [Unruly Media’s viral video chart](http://viralvideochart.unrulymedia.com/chart%5Fkeyword/Mashable%5FGlobal%5FAds%5FChart?interval=all%5Ftime), this Evian dancing baby ad is the sixth most shared ad in the world of all time: Its predecessor, “Roller Babies,” is the 11th most shared ad ever: Pepsi NEXT experimented with the medium for a break dancing baby: And Ubisoft Rocksmith had a digitally enhanced baby play an electric guitar: Guys, the 3-D dancing baby became famous for being a representation of [Calista Flockhart’s mentally instability in _Ally McBeal_](https://www.youtube.com/watch?v=Rx88NMh-YRs). 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