--- title: Dove Father's Day Ad Will Make You Want to Call Your Dad Right Now description: The feel-good Dove commercial reminds you of all those times you needed your dad canonical: https://time.com/2857414/dove-beauty-fathers-day-ad/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2014-06-11T14:55:08.000Z article:modified_time: 2026-04-13T08:55:27.120Z og:title: This Father’s Day Ad Will Make You Want to Call Your Dad Right Now og:description: The feel-good Dove commercial reminds you of all those times you needed your dad og:url: https://time.com/2857414/dove-beauty-fathers-day-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Father’s Day Ad Will Make You Want to Call Your Dad Right Now twitter:description: The feel-good Dove commercial reminds you of all those times you needed your dad twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Father’s Day Ad Will Make You Want to Call Your Dad Right Now > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Jun 11, 2014 2:55 PM UTC  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Jun 11, 2014 2:55 PM UTC This Father’s Day, Dove is tugging at your heartstrings. Men+Care, the brand’s grooming line for men, launched the campaign Monday in an effort to celebrate the real role dads play in their kids’ lives. It’s the male equivalent of Dove’s successful “Real Beauty” campaign, which some have [criticized for using female empowerment](http://time.com/1378/hey-dove-dont-redefine-beauty-just-stop-talking-about-it/) to sell products. But the beauty brand says this particular feel-good campaign is based on real data, [according to Adweek](http://www.adweek.com/news/advertising-branding/doves-new-ad-shows-what-dads-really-do-158181). Dove surveyed 1,000 dads ages 25-54 and found that 75% of fathers feel like they’re responsible for their child’s emotional well-being. But only 20% of those surveyed said that aspect of their parenting duty is reflected in the media. So instead of showing dads throwing a baseball or building the crib or laying down the law, Dove edited quick cuts of “calls for dad,” showing how fathers come running when you need help, comfort you when you’re scared and bring a smile to your face when you’re down. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2857414/dove-beauty-fathers-day-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2857414/dove-beauty-fathers-day-ad/"},"headline":"This Father’s Day Ad Will Make You Want to Call Your Dad Right Now","datePublished":"2014-06-11T14:55:08.000Z","dateModified":"2026-04-13T08:55:27.120Z","description":"Dove reminds you of all those times you needed your dad","url":"https://time.com/2857414/dove-beauty-fathers-day-ad/","keywords":["Living","Parenting","beauty","dove","Father's Day"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2857414/dove-beauty-fathers-day-ad/","name":"This Father’s Day Ad Will Make You Want to Call Your Dad Right Now"}}]}] ```