--- description: A Twitter executive says that the social media action will eclipse the 150 million tweets sent during the London 2010 Olympics title: Twitter Says World Cup Will be Most Tweeted Event Ever image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf24ba56efa7c195a/698696fc1eebf7c3d4371606/450381366.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [World Cup](/tag/world-cup/) ## World Cup Update your preferences in [Account Settings](/account/preferences/) Close # Twitter Says World Cup Will Be Most Tweeted Event Ever by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Jun 10, 2014 6:43 PM CUT  Mario Balotelli of Italy (2FL) during a training session Mario Balotelli of Italy (2FL) during a training sessionClaudio Villa—Getty Images by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Jun 10, 2014 6:43 PM CUT Get your hashtags ready: A Twitter exec says that the 2014 World Cup in Brazil will be the most tweeted-about event ever. While the 2012 London Olympics cumulated 150 million tweets, Brazil’s Twitter director [Guilherme Ribenboim told Reuters](http://www.reuters.com/article/2014/06/10/us-soccer-world-twitter-idUSKBN0EL1X720140610 "undefined"), “The World Cup will take all that to a whole different level.” With knowledge that [3.2 billion people](http://www.fifa.com/mm/document/affederation/tv/01/47/32/73/2010fifaworldcupsouthafricatvaudiencereport.pdf "undefined") watched at least some of the 2010 World Cup, [Facebook and Twitter are working on various strategies](http://www.theverge.com/2014/6/10/5796440/twitter-facebook-world-cup-hubs-features-2014 "undefined") to be the main hubs for World Cup conversation. Not only do all 32 participating teams have Twitter accounts, but many of the players do too. The social platform itself is also creating a landing page full of scores and team information [under the hashtag #worldcup.](http://twitter.com/hashtag/WorldCup "undefined") Facebook has a similar page called [Trending World Cup](https://www.facebook.com/worldcup "undefined"). The World Cup will kick off June 12 and last for a month. \[[_Reuters_](http://www.reuters.com/article/2014/06/10/us-soccer-world-twitter-idUSKBN0EL1X720140610 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2853293/twitter-world-cup-2014-fifa-brazil/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2853293/twitter-world-cup-2014-fifa-brazil/"},"headline":"Twitter Says World Cup Will Be Most Tweeted Event Ever","datePublished":"2014-06-10T18:43:21.000Z","dateModified":"2026-04-13T08:02:29.160Z","description":"The soccer tournament is expected to smash the 150 million tweet record set by the London Olympics in 2012","url":"https://time.com/2853293/twitter-world-cup-2014-fifa-brazil/","keywords":["World Cup","Tech","Sports topic","twitter","Soccer","FIFA","world cup 2014"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf24ba56efa7c195a/698696fc1eebf7c3d4371606/450381366.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf24ba56efa7c195a/698696fc1eebf7c3d4371606/450381366.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Italy Training & Press Conference - 2014 FIFA World Cup Brazil","caption":"Italy Training & Press Conference - 2014 FIFA World Cup Brazil","creditText":"Claudio Villa—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/world-cup/","name":"World Cup"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2853293/twitter-world-cup-2014-fifa-brazil/","name":"Twitter Says World Cup Will Be Most Tweeted Event Ever"}}]}] ```