Wal-Mart Wants to Buy Your Used Video Games

Customers enter a Wal-Mart store on Feb. 20, 2014 in San Lorenzo, Calif.
Justin Sullivan—Getty Images Customers enter a Wal-Mart store on Feb. 20, 2014 in San Lorenzo, Calif.

The world’s largest retailer is set to begin a program in more than 3,100 locations that allows consumers to turn in old games—for consoles like Sony Playstation, Microsoft Xbox and Nintendo Wii—in exchange for Wal-Mart gift cards that can be used in stores or online

The world’s largest retailer will begin taking consumers’ old video games in exchange for gift cards on March 26. Wal-Mart said its new service will allow customers to trade in games for credit they can use to shop for other goods in stores or on the company’s website, walmart.com. The program will roll out in more than 3,100 Wal-Mart stores nationwide.

Wal-Mart executives said the service will accept an unlimited number of games for consoles such as the Sony Playstation, Microsoft Xbox, and Nintendo Wii so long as they are in original packaging and undamaged. The trade-in value—which could be used to by anything from groceries to gasoline—will range from a few dollars to $35, depending on the title’s age. Customers must be 18 years or older to participate, the company said.

The retail giant is hoping to tap into the $2 billion pre-owned video game market. Duncan Mac Naughton, Wal-Mart’s chief merchandising and marketing officer, told CNNMoney, the company estimates that there are nearly 1 billion unused video games sitting in homes across the United States. “This is a new category for us. We’re doing it because our customers have asked us for it,” he said.

MORE: The History of Video Game Consoles – Full

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team