--- description: Epic five-minute ad upstages Nike with a host of star football players and celebrity cameos title: Beats by Dre World Cup Commercial image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Football](/tag/football/) ## Football Update your preferences in [Account Settings](/account/preferences/) Close # Beats by Dre Just Totally Upstaged Nike With Its Pre-World Cup Ad by [Per Liljas](/author/per-liljas/) ## Per Liljas Update your preferences in [Account Settings](/account/preferences/) Close Jun 6, 2014 6:01 AM CUT by [Per Liljas](/author/per-liljas/) ## Per Liljas Update your preferences in [Account Settings](/account/preferences/) Close Jun 6, 2014 6:01 AM CUT Beats by Dre has one-upped Nike at its own game: amped-up football commercials. In this cinematic World Cup spot, we get to live through the pre-game rituals of a host of star players donning Beats headphones, as well as catch a bunch of cool cameos (like Lil Wayne, Serena Williams and Nicki Minaj). If you’re still waiting for the excitement to set in for the sports spectacle of the year, these are the best-spent five minutes out there. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2836027/beats-dre-nike-world-cup-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2836027/beats-dre-nike-world-cup-ad/"},"headline":"Beats by Dre Just Totally Upstaged Nike With Its Pre-World Cup Ad","datePublished":"2014-06-06T06:01:45.000Z","dateModified":"2026-04-13T07:10:26.921Z","description":"This is EPIC","url":"https://time.com/2836027/beats-dre-nike-world-cup-ad/","keywords":["Football","Newsfeed","World Cup","Ad","commercial"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Per Liljas","jobTitle":null,"url":"https://time.com/author/per-liljas/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/football/","name":"Football"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2836027/beats-dre-nike-world-cup-ad/","name":"Beats by Dre Just Totally Upstaged Nike With Its Pre-World Cup Ad"}}]}] ```