--- description: Frozen fans are traveling to visit the country that inspired the film's beautiful landscapes title: Frozen Has Massively Increased Tourism to Norway image: https://static.time.com/v3/assets/bltea6093859af6183b/blt10c0fcf24cc4fcd5/6986880d3617606e8390b31e/olaf_trailer_frame.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [films](/tag/films/) ## films Update your preferences in [Account Settings](/account/preferences/) Close # _Frozen_ Has Massively Increased Tourism to Norway by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Jun 5, 2014 4:28 PM CUT  Walt Disney Pictures by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Jun 5, 2014 4:28 PM CUT [Box office hit](http://www.bbc.com/news/entertainment-arts-27585310 "undefined") _Frozen_ has inspired everything to [themed birthday parties](http://www.huffingtonpost.com/2014/06/05/frozen-box-office%5Fn%5F5451904.html?utm%5Fhp%5Fref=entertainment "undefined") to themed, international vacations. Harald Hansen, spokesperson for Visit Norway, told the _AP_ that U.S. tourism to the country that inspired the film’s settings have increased substantially. Hotel bookings in the first quarter of the year were up 37% from 2013, and tour operators have experienced a 40% sales increase. “The film seems to be a big part of the popularity,” Wilderness Travel spokesperson Barbara Banks told [_AP_](http://bigstory.ap.org/article/disney-frozen-frenzy-includes-norway-tourism?utm%5Fcampaign=Lifestyles&utm%5Fsource=SocialFlow&utm%5Fmedium=Twitter "undefined"). “People just hadn’t seen these remarkable landscapes before.” The fjord regions, which tend to display the Northern Lights, are particularly popular. “[@WorIdView](https://twitter.com/WorIdView?ref%5Fsrc=twsrc%5Etfw "undefined"): Fjord, Norway. Photo by Joris Kiredjian. ” [@RyanShaw01](https://twitter.com/RyanShaw01?ref%5Fsrc=twsrc%5Etfw "undefined") it's like Frozen 😍 — Lindsey (@L\_squared05) [May 18, 2014](https://twitter.com/L%5Fsquared05/status/467867313778089985?ref%5Fsrc=twsrc%5Etfw "undefined") [Disney is advertising its Norwegian cruises online](http://disneycruise.disney.go.com/cruises-destinations/2015-itineraries/ "undefined") with the promos of “an exciting opportunity to experience the part of the world that inspired the Disney animated film _Frozen._” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2827339/frozen-tourism-norway/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2827339/frozen-tourism-norway/"},"headline":"Frozen Has Massively Increased Tourism to Norway","datePublished":"2014-06-05T16:28:52.000Z","dateModified":"2026-04-13T07:10:25.442Z","description":"Fans of the Disney blockbuster are traveling in droves to visit the country that inspired the film's beautiful landscapes","url":"https://time.com/2827339/frozen-tourism-norway/","keywords":["films","Newsfeed","Travel","Frozen","Disney","norway"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt10c0fcf24cc4fcd5/6986880d3617606e8390b31e/olaf_trailer_frame.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt10c0fcf24cc4fcd5/6986880d3617606e8390b31e/olaf_trailer_frame.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Frozen","caption":"Frozen","creditText":"Walt Disney Pictures","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/films/","name":"films"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2827339/frozen-tourism-norway/","name":"Frozen Has Massively Increased Tourism to Norway"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"‘Frozen’ Is Top Grossing Animated Film Ever","description":"Disney’s ‘Frozen’ has made box office history, grossing $1.072 billion. 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