Stephen Colbert isn’t “just mad at Amazon—I’m Mad Prime.”
The Comedy Central host ripped the online commerce corporation apart on his show Wednesday night for its ongoing battle with Hachette, the publisher of Colbert’s books and of a slew of other notable authors like J.K. Rowling, David Sedaris, and Malcolm Gladwell.
So why did Colbert flip the retailer the bird not once but twice on air? In an attempt to renegotiate ebook pricing, Amazon has actively been trying to dissuade customers from buying Hachette books. This includes completely removing preorder buttons and putting books on backorder for weeks on end.
National Book Award winner and Hachette author Sherman Alexie came on the show to urge people to stop buying on Amazon. “I’m just happy to be here,” Alexie said. “If Amazon had been in charge of the travel, it would have taken me two to five weeks to get here.”
Hachette said Wednesday that it plans to resolve its dispute with Amazon — but the online retailer may wish to settle terms before Colbert takes over from David Letterman on CBS, where his audience (and influence) will be even greater.