--- description: Parents protested that the Disney Store wasn't stocking Princess Leia dolls. Disney tells TIME that they're underway. title: Exclusive: Disney Says Star Wars Toys for Girls Are Coming image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8ccbc330bc59be29/6986963fe8524b278d603504/star-wars-leia.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Living](/tag/time-section-living/) ## Living Update your preferences in [Account Settings](/account/preferences/) Close # Exclusive: Disney Says _Star Wars_ Toys for Girls Are Coming  by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Jun 4, 2014 8:51 PM CUT  20th Century Fox/Movie Stills Database  by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Update your preferences in [Account Settings](/account/preferences/) Close Correspondent Jun 4, 2014 8:51 PM CUT Disney told TIME on Wednesday that it would add Princess Leia toys to its existing _Star Wars_ merchandise line soon, following recent criticism from parents and bloggers about the lack of products for girls. “The current assortment of _Star Wars_ products at the Disney Store launched earlier this year, and is just the beginning of what is to come,” Disney spokeswoman Margita Thompson told TIME. “We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the _Star Wars_ galaxy.” Thompson also pointed out that there are Princess Leia-themed costumes and toys available on Amazon.com. Parents took to Twitter last week to protest the fact that the Disney Store contains [almost no _Star Wars_ themed gear for girls](http://www.disneystore.com/star-wars/mn/1023301/?searchRedirect=1&searchTerm=star+wars&catalogFromSearch=10002#callURL=%252Fdisney%252Fstore%252FDSIProcessWidget%253FcatalogId%253D10002%2526Nr%253DAND%28pPublished%25253A1%25252CpBuyable%25253A1%29%2526Nu%253DpProductID%2526Ne%253D1000761%2526categoryId%253D306000%2526langId%253D-1%2526storeId%253D10051%2526N%253D1023301%252B1000765%2526templateId%253DWidth-3%5F4-ProductList%2526widgetName%253Ditems%5Flisting%2526widgetObjId%253DobjItemsListing%2526zoneName%253DDisneyNavigationPageZone%2526groupByDimension%253D%2526initialN%253D1023301%2526sortKey%253D%2526navNum%253D96%2526numDim%253D&sort=sortProductsMostPopular "undefined"), even though it’s [chock full of Jedi playthings for boys](http://www.disneystore.com/star-wars/mn/1023301/?searchRedirect=1&searchTerm=star+wars&catalogFromSearch=10002#callURL=%252Fdisney%252Fstore%252FDSIProcessWidget%253FcatalogId%253D10002%2526Nr%253DAND%28pPublished%25253A1%25252CpBuyable%25253A1%29%2526Nu%253DpProductID%2526categoryId%253D306000%2526langId%253D-1%2526storeId%253D10051%2526N%253D1023301%2526templateId%253DWidth-3%5F4-ProductList%2526widgetName%253Ditems%5Flisting%2526widgetObjId%253DobjItemsListing%2526zoneName%253DDisneyNavigationPageZone%2526groupByDimension%253D%2526initialN%253D1023301%2526sortKey%253D%2526navNum%253D96%2526numDim%253D&sort=sortProductsMostPopular "undefined"). And a [new line of _Star Wars_ action figures](http://starwarsblog.starwars.com/2014/05/28/star-wars-comes-to-disney-store/ "undefined"), launched last week on the _Star Wars_ blog, doesn’t include Leia: It’s all Darth Vader, Han Solo and Luke Skywalker. Natalie Wreyford, a student at King’s College London, initially discovered the oversight, [according to](http://www.dailydot.com/geek/disney-store-no-princess-leia-star-wars/ "undefined") the Daily Dot: [@nataliewreyford](https://twitter.com/nataliewreyford?ref%5Fsrc=twsrc%5Etfw "undefined") Currently, there are no plans for Leia products at Disney Store, Natalie. Have a wonderful day! — shopDisney (@shopDisney) [May 20, 2014](https://twitter.com/shopDisney/status/468691785230069760?ref%5Fsrc=twsrc%5Etfw "undefined") The story was picked up by several entertainment and feminist blogs, including the [Mary Sue](http://www.themarysue.com/princess-leia-disney-store-carrie-fisher-hair/ "undefined"), [Indiewire](http://blogs.indiewire.com/womenandhollywood/want-a-princess-leia-action-figure-sorry-disney-doesnt-sell-them "undefined") and [Jezebel](http://jezebel.com/no-princess-leia-dolls-disney-thinks-star-wars-is-just-1582028327 "undefined"). More parents made inquiries. Then the hashtag #WeWantLeia bubbled up over the last week. [@DisneyStore](https://twitter.com/disneystore?ref%5Fsrc=twsrc%5Etfw "undefined") My kids are playing with a 30 year old Leia doll. Merchandising opportunity! [#WeWantLeia](https://twitter.com/hashtag/WeWantLeia?src=hash&ref%5Fsrc=twsrc%5Etfw "undefined") — Shannon Blaze (@ksbpint) [May 27, 2014](https://twitter.com/ksbpint/status/471377722141179904?ref%5Fsrc=twsrc%5Etfw "undefined") what's up with no princess Leia? Little girls can like Star Wars just as much as boys do, do why no Leia toys Disney? [#WeWantLeia](https://twitter.com/hashtag/WeWantLeia?src=hash&ref%5Fsrc=twsrc%5Etfw "undefined") — David Goodno (@DavidGoodno) [May 29, 2014](https://twitter.com/DavidGoodno/status/472064163683237888?ref%5Fsrc=twsrc%5Etfw "undefined") [#WeWantLeia](https://twitter.com/hashtag/WeWantLeia?src=hash&ref%5Fsrc=twsrc%5Etfw "undefined") my 6 year old girl does! [pic.twitter.com/LqHrggBImF](http://t.co/LqHrggBImF "undefined") — Catherine (@cjatkinsonOT) [May 30, 2014](https://twitter.com/cjatkinsonOT/status/472480630937501696?ref%5Fsrc=twsrc%5Etfw "undefined") There's Han & Luke, but [@DisneyStore](https://twitter.com/disneystore?ref%5Fsrc=twsrc%5Etfw "undefined") is a Leia free zone. Please sign the [#WeWantLeia](https://twitter.com/hashtag/WeWantLeia?src=hash&ref%5Fsrc=twsrc%5Etfw "undefined") petition [pic.twitter.com/grpsEVDngN](http://t.co/grpsEVDngN "undefined") — Man vs. Pink (@ManVsPink) [June 4, 2014](https://twitter.com/ManVsPink/status/474099788531900416?ref%5Fsrc=twsrc%5Etfw "undefined") The controversy came just weeks after many fans lamented the lack of women in the initial casting announcement for the new _Star Wars_ films. ([Two more women were cast](http://time.com/2809562/lupita-nyongo-gwendoline-christie-star-wars/ "undefined") recently, totaling four so far compared to 11 men.) The concern over both the casting decisions and the toys suggests there’s a robust female fan base for the films. ### You'll Want These New Star Wars Toys Immediately  Star Wars Black Series; Kylo Ren Hasbro  Star Wars Black Series; Rey Hasbro  Star Wars Black Series; Finn Hasbro  Star Wars Black Series; First Order Stormtrooper Hasbro  Star Wars The Force Awakens Armor Up; Chewbacca Hasbro  Star Wars The Force Awakens Armor Up; Poe Hasbro  Star Wars The Force Awakens Armor Up; Finn Hasbro  Star Wars The Force Awakens; 12" Stormtrooper Hasro  Star Wars The Force Awakens; 12" Finn Hasbro  Star Wars The Force Awakens Build a Weapon; Tie Fighter Pilot Hasbro  Star Wars The Force Awakens Build a Weapon; Rebellion Pilot Hasbro  Star Wars The Force Awakens Build a Weapon; Rey Hasbro  Star Wars The Force Awakens Build a Weapon; Kylo Ren Hasbro  Star Wars The Force Awakens Build a Weapon; Capt. Phasma Hasbro  Star Wars The Force Awakens; Darth Vader and Ahsoka Tano Hasbro  Star Wars The Force Awakens; Dessert Mission Hasbro  Star Wars The Force Awakens; Han Solo and Princess Leia Hasbro  Star Wars The Force Awakens; Stormtrooper Commander and Obi Wan Kenobi Hasbro  Star Wars The Force Awakens; Speeder Bike Hasbro  Hot WheelsStar Wars The Force AwakensEdition; First Order Stormtrooper Vehicle, Kylo Ren Character Car and BB-8 Car Mattel ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2819623/disney-star-wars-princess-leia-toys/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2819623/disney-star-wars-princess-leia-toys/"},"headline":"Exclusive: Disney Says Star Wars Toys for Girls Are Coming","datePublished":"2014-06-04T20:51:25.000Z","dateModified":"2026-05-11T04:42:56.881Z","description":"Disney responds to the #WeWantLeia protest","url":"https://time.com/2819623/disney-star-wars-princess-leia-toys/","keywords":["Living","Parenting","girls","Star Wars topic","Disney","Lucasfilm","Culture","Princess Leia"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8ccbc330bc59be29/6986963fe8524b278d603504/star-wars-leia.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8ccbc330bc59be29/6986963fe8524b278d603504/star-wars-leia.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"star wars leia","caption":"","creditText":"20th Century Fox/Movie Stills Database","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2819623/disney-star-wars-princess-leia-toys/","name":"Exclusive: Disney Says Star Wars Toys for Girls Are Coming"}}]}] ```