Since opening 10 years ago in Madison Square Park, Shake Shack has dominated New York’s hamburger scene, redefined fast food for a generation interested in higher quality and spawned outposts around the world. Danny Meyer and company are celebrating the anniversary from June 9 to 13, with a series of one-time-only burger collaborations from a showstopping array of guest chefs, including David Chang and April Bloomfield.
Shake Shack now makes burgers as far away as Dubai, but it started out as a hot dog cart. CEO Randy Garutti remembers the early days when they made everything in the super high-end kitchens of Eleven Madison Park. Meyer’s restaurant group doesn’t own the four-star restaurant anymore, but chef Daniel Humm is honoring their shared history. For Shack’s official June 12 birthday, he’ll prepare a fancy black truffle burger. There will also be a hot dog cart in the park for one day only: Customers can pay what they want for a dog, with all proceeds benefitting the Madison Square Park Conservancy.
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If you want a burger, you may have to clear your schedule. According to Garutti, the plan is to offer 1,000 burgers a day. “When we run out, we run out. I would show up early.”
And because there is no birthday without a cake, Cronut master and ’shroom burger fan Dominique Ansel will bring one by. Shake Shack culinary director Mark Rosati hinted at its mass: Ansel requires “a four-by-eight-foot table that can hold a massive cake, and at least 12 feet of vertical clearance.”
Monday June 9
Chef: Daniel Boulud
Burger: The Piggie Shack
Shack beef-blend topped with DBGB’s BBQ pulled pork, jalapeño mayo, Boston lettuce and mustard-vinegar slaw.
Tuesday June 10
Chef: David Chang
Burger: Momofuku Shrimp Stack
Shack beef-blend cheeseburger topped with a smoked and griddled shrimp patty, Momofuku hozon sauce, Bibb lettuce, pickled onion and salted cucumber.
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Wednesday June 11
Chef: Andrew Zimmern
Burger: AZ Cabrito Butter Burger
Goat burger with herb butter topped with roasted tomato, charred onion and sweet pickle.
Thursday June 12
Chef: Daniel Humm
Burger: The Humm Burger
Shack beef-blend Gruyère cheeseburger topped with all-natural applewood-smoked bacon, celery relish, Bibb lettuce, truffle mayo and, in the words of culinary director Rosati, “We’re shaving a ton of black truffle on this guy.”
Friday June 13
Chef: April Bloomfield
Burger: The Breslin Burger
Breslin beef-blend burger topped with all-natural applewood-smoked bacon and Tickler English cheddar cheese sauce.