TIME Video Games

Nintendo Deal Lets Gamers Upload Directly to YouTube

General Nintendo Imagery As The Company Reports Earnings
A pedestrian walks past an advertisement for Wii U, Nintendo's gaming console, outside a store in the Japanese city of Osaka on May 2, 2014 Tomohiro Ohsumi—Bloomberg/Getty Images

In its latest attempt to resuscitate revenue, Nintendo hopes to cash in on content creators’ ad payments

A new initiative by Nintendo allows players on Wii U, the company’s latest gaming console, to upload their game-play footage directly to YouTube.

The deal comes after Nintendo controversially flagged thousands of game-play clips uploaded to YouTube and blocked content creators from collecting ad revenues. Under the planned affiliate program, earnings will be split among Nintendo, Google (which owns YouTube) and the content creator. Exactly how the cash will be divided has yet to be disclosed.

Nintendo posted its third consecutive annual loss last month following disappointing holiday sales.

[Mashable]

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