--- title: Marriott International Launches Pro-LGBT Ad Campaign During Pride Week description: #LoveTravels, Marriott International's new inclusive ad campaign, coincides with the start of Pride Week 2014 canonical: https://time.com/2816056/marriott-launches-lgbt-focused-marketing-campaign/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2014-06-03T01:04:26.000Z article:modified_time: 2026-04-13T08:55:24.376Z og:title: Marriott International Launches Pro-LGBT Ad Campaign During Pride Week og:description: #LoveTravels, Marriott International's new inclusive ad campaign, coincides with the start of Pride Week 2014 og:url: https://time.com/2816056/marriott-launches-lgbt-focused-marketing-campaign/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8fbdf51e0a556361/698695ebd0b6f282ce304b01/6a0128763ee05d970c01a73dd02708970d-800wi.gif?branch=production&width=1920&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 6a0128763ee05d970c01a73dd02708970d-800wi og:type: article twitter:card: summary_large_image twitter:title: Marriott International Launches Pro-LGBT Ad Campaign During Pride Week twitter:description: #LoveTravels, Marriott International's new inclusive ad campaign, coincides with the start of Pride Week 2014 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8fbdf51e0a556361/698695ebd0b6f282ce304b01/6a0128763ee05d970c01a73dd02708970d-800wi.gif?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  # Marriott Launches LGBT-Focused Marketing Campaign by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Jun 3, 2014 1:04 AM UTC  Marriott by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Jun 3, 2014 1:04 AM UTC Marriott International is making a serious push to appeal to lesbian, gay, bisexual and transgender customers, with its latest marketing social media campaign called #LoveTravels. The hotel and resort company [said](http://news.marriott.com/2014/06/lovetravels.html) Monday that it would strive “to make everyone feel comfortable being who they are, everywhere they travel.” The campaign rollout coincides with the start of Pride Week in cities across the U.S., as well as a presidential proclamation issued May 30 by Barack Obama, which [declared](http://www.whitehouse.gov/the-press-office/2014/05/30/presidential-proclamation-lesbian-gay-bisexual-and-transgender-pride-mon) June 2014 to be “Lesbian, Gay, Bisexual and Transgender Pride Month.” Marriott is a [sponsor](http://marriottlovetravels.com/marriott-pride/) of Pride Week events in [Washington, D.C.](http://www.capitalpride.org/sponsors), New York City and San Francisco this year. #LoveTravels “truly represents our company’s philosophy and values,” company representative Kristen Friend said in a [statement](http://news.marriott.com/2014/06/lovetravels.html). On the campaign’s website, you can see photographs of unknown same-sex couples, as well as well-known figures like openly gay NBA player Jason Collins and model and activist Geena Rocero, captured by celebrity photographer Branden Summers. Marriott is one of many hotel and resort chains focusing resources on making their establishments inclusive and accepting environments for [LGBT](http://www.usatoday.com/story/travel/hotels/2014/06/02/marriott-lesbian-gay-bisexual-transgender-travel/9777605/) families, couples and the greater community. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2816056/marriott-launches-lgbt-focused-marketing-campaign/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2816056/marriott-launches-lgbt-focused-marketing-campaign/"},"headline":"Marriott Launches LGBT-Focused Marketing Campaign","datePublished":"2014-06-03T01:04:26.000Z","dateModified":"2026-04-13T08:55:24.376Z","description":"#LoveTravels, Marriott International's new inclusive ad campaign, coincides with the start of Pride Week 2014","url":"https://time.com/2816056/marriott-launches-lgbt-focused-marketing-campaign/","keywords":["Living","LGBT"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8fbdf51e0a556361/698695ebd0b6f282ce304b01/6a0128763ee05d970c01a73dd02708970d-800wi.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8fbdf51e0a556361/698695ebd0b6f282ce304b01/6a0128763ee05d970c01a73dd02708970d-800wi.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"6a0128763ee05d970c01a73dd02708970d-800wi","caption":"","creditText":"Marriott","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2816056/marriott-launches-lgbt-focused-marketing-campaign/","name":"Marriott Launches LGBT-Focused Marketing Campaign"}}]}] ```