TIME Companies

Apple to Show Off New Health Care App

Apple Inc. CEO Tim Cook addresses the crowd during the Apple Worldwide Developers Conference (WWDC) 2013 in San Francisco
Stephen Lam—Reuters

On Monday, Apple is expected to present Healthbook, a new health-tracking app for mobile devices, which will launch the company into the health market and potentially draw new consumers to the niche fitness-tracking market

Apple is expected to embrace the health market by connecting its smart devices with new fitness-monitoring services.

At its annual developers’ conference on Monday, the California-based tech giant is projected to announce a new health-monitoring app called Healthbook for mobile devices. The app will track nutrition, fitness and weight by monitoring the user’s habits such as food intake, sleep cycle and hydration levels. Data will eventually be accessed by the smart watch, which is expected to launch later this year, replacing the use of third-party fitness apps.

Paul Haddad, the creator of Twitter’s app Tweetbot, told the New York Times that Apple’s push into the health market could increase the popularity of fitness monitoring among consumers. “An Apple-provided health application will bring a lot more attention to the benefits that tracking your health data on a smartphone can provide,” he said.

Although other companies like Samsung have planned to branch into the health market, none are expected to have the success that Apple will have of drawing new consumers to health-monitoring products. “This means that the overall market for health-style apps will grow significantly,” said Haddad.

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